Measure Comms: Key Metrics for Crisis Communication
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Okay, so youre thinking about "Measure Comms: Key Metrics for Crisis Communication," huh? Yeah, thats something you gotta wrangle, especially when the chips are down and everythings hitting the fan. check You cant just wing it, ya know?
It isnt about just blabbing whatever comes to mind! managed services new york city Were talking about actually tracking if your crisis communication is working, or if its just making things worse. And that means digging into some key metrics.
First off, you need to get a handle on reach. How many people are even seeing what youre putting out there? Are you reaching the right folks? Cause if youre shouting into the void, well, thats not gonna help much. Think about media mentions, social media impressions, website traffic… all that jazz.
Next, you gotta look at engagement. Are folks just seeing your stuff, or are they actually doing something with it? managed service new york Are they sharing it? Commenting? managed it security services provider Clicking through to learn more? Low engagement is a bad sign, indicating your message aint resonating, or worse, theyre totally ignoring you.
And of course, what about sentiment? What are people saying about your response? Are they buying what youre selling, or are they tearing it apart? Sentiment analysis tools can be a lifesaver here, helping you gauge the overall public mood. This aint always perfectly accurate, but it gives you a decent idea.
Dont forget about message penetration either. managed it security services provider Is your key message actually getting across? Are people understanding what you want them to understand? You might need to test this directly, through surveys or focus groups.
And finally, and this is a biggie, you gotta look at how your comms are affecting the bottom line. Are they mitigating damage to your reputation? managed services new york city Are they helping to prevent further crises? managed it security services provider This can be tough to measure directly, but consider things like stock prices (where applicable), customer satisfaction scores, and employee morale.
Basically, if youre not tracking those metrics, youre flying blind. And in a crisis, thats the last thing you wanna be doing!
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