Your Ultimate Crisis Comms Planning Checklist
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Okay, so youre staring down the barrel of potentially, like, a massive PR nightmare? Yikes! managed services new york city And youre thinking, "Crisis comms, gotta get prepped!" Well, good on ya! managed it security services provider Nobody wants to be caught flat-footed when the you-know-what hits the fan. Think of this not as some dry, corporate procedure, but more like, a cheat sheet to keep you from completely losing it when things go sideways.
First things first, dont overlook the obvious: do you even have a plan? Its not just about having a document gathering dust on a server. Is it up-to-date? Does it actually address the unique challenges your business might face? Youd be surprised how many firms are relying on plans that are, frankly, useless.
And speaking of useless, a plan is only as good as the people who know how to use it. I mean, are your key personnel trained? Do they know their roles? If theyre all scrambling around like headless chickens, well, thats not gonna help anyone!
Next, lets consider those crucial external relationships. Journalists, influencers, key stakeholders – are you nurturing those connections before a crisis erupts? check You dont wanna be cold-calling reporters when your companys trending for all the wrong reasons. managed service new york A little proactive outreach goes a long way, wouldnt ya know! Establish those lines of communication now!
Internal comms is also vital. Dont leave your employees in the dark! Theyre your ambassadors, and if theyre hearing about the crisis from Twitter before you tell them, youve definitely messed up. Keep them informed, transparent, and empowered to answer basic questions.
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Now, lets not forget the digital front. Is your website ready to handle a surge in traffic? Do you have holding statements pre-approved and ready to go? Are you monitoring social media channels for emerging issues? managed service new york managed services new york city Ignoring the internet wont make the problem go away -- itll just fester!
Finally, and this is super important, learn from your mistakes. After a crisis, debrief, analyze what went right and, more importantly, what went wrong. check Update your plan accordingly. This isnt a one-and-done deal; its an ongoing process.
So, yeah, thats the gist of it. managed it security services provider Its not rocket science, but it does require some forethought and effort. Dont wait until disaster strikes to start thinking about crisis comms. managed services new york city Get your act together now, and youll be much better equipped to weather any storm. Good luck, you got this!
