Best Practices for Non-Profit Website Design in Sydney
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Mobile Responsiveness and Accessibility
When it comes to designing a website for a non-profit in Sydney, mobile responsiveness and accessibility are crucial elements that can't be overlooked. Best Website Design Sydney Australia. Its hard to believe how many organizations still ignore these key aspects! In todays world, where most people access the internet through their phones, having a site that looks good and functions well on mobile devices is absolutely essential. If your site isn't mobile-friendly, you might lose potential supporters who just can't be bothered to navigate a clunky design.
Now, let's talk about accessibility. It's not just about making sure your site works for everyone; it's about ensuring that all individuals, regardless of their abilities, can engage with your content. This includes people with visual impairments, hearing loss, or even those who may have difficulties using a mouse. Simple adjustments like using alt text for images, ensuring proper contrast between text and background, and providing captions for videos can make a huge difference. You don't have to be a tech genius to implement these changes, and trust me, your audience will appreciate the effort.
Moreover, it's not just about meeting legal requirements (though that's important too).
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It's about creating an inclusive environment that reflects the values of your organization. When people see that you care about accessibility, they're more likely to connect with your mission. Remember, a well-designed website that's both mobile-responsive and accessible can significantly enhance user experience, increase engagement, and ultimately help your non-profit thrive in a competitive landscape.
So, if you haven't already, consider reviewing your site's design. Look for areas where you can improve mobile responsiveness and accessibility. It might take some time, but the benefits will be well worth it. After all, making your website welcoming and easy to use for everyone is not just a good practice; it's a necessity in today's digital age!
Effective Call-to-Action Strategies
Hey there! When it comes to designing a non-profit website in Sydney, crafting an effective call-to-action (CTA) strategy is like the cherry on top of the cake. Its what motivates your visitors to take that all-important next step, whether its making a donation, signing up for a newsletter, or volunteering their time. Now, you wouldnt want your CTA to be as dull as dishwater, right? It needs to be engaging, clear, and a bit of a dare – to do something!
One big mistake is assuming that all CTAs are created equal. Theyre not! Each one should be tailored to the audience youre trying to reach and the specific goal you want to achieve. For instance, if youre running a campaign for animal welfare, a CTA that says "Adopt Today" is much more impactful than something generic like "Get Involved."
Another thing you shouldnt do is bury your CTA way down on the page. People tend to scan web pages, not read them word by word. So, keep your CTA visible and above the fold if possible. Think about it like this: if your CTA is hiding, how will people know its there?
Oh, and lets not forget about clarity. Your CTA should be straightforward and leave no room for ambiguity. A button that just says "Click Here" doesnt cut it in the world of effective web design. Be specific about what you want people to do and why they should do it. A better example might be "Join Our Volunteer Team" or "Support Our Mission with a Donation."
Lastly, dont be afraid to test different CTAs to see what works best for your audience.
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You might find that a more urgent tone ("Act Now!") or a more emotional appeal ("Help us save these animals!") resonates more with your visitors. But remember, too many exclamation points can come across as frantic, so use them sparingly!
In the end, your CTA is your chance to make a difference. Its the moment where you can turn a casual browser into a dedicated supporter. So take the time to craft something thats not only effective but also speaks directly to the heart of your visitors. Good luck with your website design in Sydney!
Engaging Content and Storytelling Techniques
Alright, lets dive into how engaging content and storytelling techniques can make a huge difference for non-profit website design in Sydney! You see, its not just about throwing up some info on a page and hoping people click donate. No way! You need to connect with your audience emotionally and intellectually.
Now, imagine this: youre scrolling through the internet, looking for something meaningful to support. You come across a non-profit site thats all facts and figures, no heart or soul. Modern Small Business Web Design For Sydney Bathroom Remodelers Its pretty boring, right? But then, you find another site that tells you a story – maybe about a kid who got a scholarship because of their funding. Suddenly, youre invested! Thats the power of good storytelling.
So, what makes great content for a non-profit in Sydney? Well, its gotta be relatable first off. Think about the issues youre tackling and how they affect real people. Use stories to illustrate these points! It makes the cause feel more personal and immediate. Oh, and dont forget to include visuals like photos or videos. They can speak volumes and make your message even more compelling.
But heres the kicker – you dont wanna overload your visitors with doom and gloom. Negativity can turn people off! Instead, focus on your successes and the impact your work has had. Show how youre making a difference and give them a glimmer of hope. It's all about balance!
Lastly, keep it simple and easy to navigate. People are busy, so they wont stick around if they can't find what they're looking for quickly. Make sure your call to action (thats the donate button or sign-up link) is clear and prominent. You wouldn't want them to miss it, would you?
In short, engaging content and storytelling techniques are essential tools in the digital arsenal of any non-profit in Sydney. They help build trust, foster connections, and ultimately drive donations. So tell your stories, share your wins, and don't be afraid to show a little vulnerability!
Analytics and Performance Tracking Tools
When it comes to designing a non-profit website, one crucial aspect that often gets overlooked is the use of analytics and performance tracking tools. Its surprising how many organizations dont prioritize this part of their digital strategy! Youd think that understanding user behavior and engagement would be at the top of everyones list, but thats not always the case.
First off, let's talk about why these tools are essential. They offer insights into how visitors interact with your site, which pages are most popular, and where people are dropping off. Without this data, you're essentially flying blind. You can't just guess what works; you need facts! By implementing tools like Google Analytics or other tailored options, non-profits can make informed decisions that enhance user experience.
Now, let's not forget about performance tracking. It's not enough to just have a pretty site; it needs to function well, too. Slow loading times or broken links can frustrate users, and if they're not engaging with your content, what's the point? Regularly monitoring your site's performance helps you catch these issues before they drive potential supporters away. Its like having a health check-up for your website!
One best practice is to set clear goals for your website. Are you trying to drive donations, increase newsletter sign-ups, or raise awareness about a specific cause? By defining what success looks like, you can tailor your analytics to measure those specific outcomes. It's not just about collecting data; it's about collecting the right kind of data that aligns with your mission.
Also, don't underestimate the power of A/B testing. This technique allows you to experiment with different layouts, calls to action, or content strategies. You might discover that a small change, like the color of a button, can significantly impact user engagement. So, why not test it out?
Finally, remember to regularly review your analytics and make adjustments as needed. Just because something worked last month doesn't mean it'll work this month. The digital landscape is always changing, and your non-profit website should adapt to those shifts.
In conclusion, embracing analytics and performance tracking tools isnt just a nice-to-have for non-profits; it's a necessity. By understanding user behavior and monitoring performance, organizations can make smarter decisions that ultimately lead to greater impact. So, get started if you haven't already-you won't regret it!
Websites that use technology beyond the static pages of the early Internet
A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes
Web 2.0 (also known as participative (or participatory)[1]web and social web)[2] refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, and devices) for end users.
The term was coined by Darcy DiNucci in 1999[3] and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004.[4][5][6] Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web;[7] the term merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web.[2]
A Web 2.0 website allows users to interact and collaborate through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to passively viewing content. Examples of Web 2.0 features include social networking sites or social media sites (e.g., Facebook), blogs, wikis, folksonomies ("tagging" keywords on websites and links), video sharing sites (e.g., YouTube), image sharing sites (e.g., Flickr), hosted services, Web applications ("apps"), collaborative consumption platforms, and mashup applications.
Whether Web 2.0 is substantially different from prior Web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who describes the term as jargon.[8] His original vision of the Web was "a collaborative medium, a place where we [could] all meet and read and write".[9][10] On the other hand, the term Semantic Web (sometimes referred to as Web 3.0)[11] was coined by Berners-Lee to refer to a web of content where the meaning can be processed by machines.[12]
Web 1.0 is a retronym referring to the first stage of the World Wide Web's evolution, from roughly 1989 to 2004. According to Graham Cormode and Balachander Krishnamurthy, "content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content".[13]Personal web pages were common, consisting mainly of static pages hosted on ISP-run web servers, or on free web hosting services such as Tripod and the now-defunct GeoCities.[14][15] With Web 2.0, it became common for average web users to have social-networking profiles (on sites such as Myspace and Facebook) and personal blogs (sites like Blogger, Tumblr and LiveJournal) through either a low-cost web hosting service or through a dedicated host. In general, content was generated dynamically, allowing readers to comment directly on pages in a way that was not common previously.[citation needed]
Some Web 2.0 capabilities were present in the days of Web 1.0, but were implemented differently. For example, a Web 1.0 site may have had a guestbook page for visitor comments, instead of a comment section at the end of each page (typical of Web 2.0). During Web 1.0, server performance and bandwidth had to be considered—lengthy comment threads on multiple pages could potentially slow down an entire site. Terry Flew, in his third edition of New Media, described the differences between Web 1.0 and Web 2.0 as a
"move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on "tagging" website content using keywords (folksonomy)."
Flew believed these factors formed the trends that resulted in the onset of the Web 2.0 "craze".[16]
The use of HTML 3.2-era elements such as frames and tables to position and align elements on a page. These were often used in combination with spacer GIFs.[citation needed]
HTML forms sent via email. Support for server side scripting was rare on shared servers during this period. To provide a feedback mechanism for web site visitors, mailto forms were used. A user would fill in a form, and upon clicking the form's submit button, their email client would launch and attempt to send an email containing the form's details. The popularity and complications of the mailto protocol led browser developers to incorporate email clients into their browsers.[19]
"The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven."
Writing when Palm Inc. introduced its first web-capable personal digital assistant (supporting Web access with WAP), DiNucci saw the Web "fragmenting" into a future that extended beyond the browser/PC combination it was identified with. She focused on how the basic information structure and hyper-linking mechanism introduced by HTTP would be used by a variety of devices and platforms. As such, her "2.0" designation refers to the next version of the Web that does not directly relate to the term's current use.
The term Web 2.0 did not resurface until 2002.[21][22][23] Companies such as Amazon, Facebook, Twitter, and Google, made it easy to connect and engage in online transactions. Web 2.0 introduced new features, such as multimedia content and interactive web applications, which mainly consisted of two-dimensional screens.[24] Kinsley and Eric focus on the concepts currently associated with the term where, as Scott Dietzen puts it, "the Web becomes a universal, standards-based integration platform".[23] In 2004, the term began to popularize when O'Reilly Media and MediaLive hosted the first Web 2.0 conference. In their opening remarks, John Battelle and Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop. The unique aspect of this migration, they argued, is that "customers are building your business for you".[25] They argued that the activities of users generating content (in the form of ideas, text, videos, or pictures) could be "harnessed" to create value. O'Reilly and Battelle contrasted Web 2.0 with what they called "Web 1.0". They associated this term with the business models of Netscape and the Encyclopædia Britannica Online. For example,
"Netscape framed 'the web as platform' in terms of the old software paradigm: their flagship product was the web browser, a desktop application, and their strategy was to use their dominance in the browser market to establish a market for high-priced server products. Control over standards for displaying content and applications in the browser would, in theory, give Netscape the kind of market power enjoyed by Microsoft in the PC market. Much like the 'horseless carriage' framed the automobile as an extension of the familiar, Netscape promoted a 'webtop' to replace the desktop, and planned to populate that webtop with information updates and applets pushed to the webtop by information providers who would purchase Netscape servers.[26]"
In short, Netscape focused on creating software, releasing updates and bug fixes, and distributing it to the end users. O'Reilly contrasted this with Google, a company that did not, at the time, focus on producing end-user software, but instead on providing a service based on data, such as the links that Web page authors make between sites. Google exploits this user-generated content to offer Web searches based on reputation through its "PageRank" algorithm. Unlike software, which undergoes scheduled releases, such services are constantly updated, a process called "the perpetual beta". A similar difference can be seen between the Encyclopædia Britannica Online and Wikipedia – while the Britannica relies upon experts to write articles and release them periodically in publications, Wikipedia relies on trust in (sometimes anonymous) community members to constantly write and edit content. Wikipedia editors are not required to have educational credentials, such as degrees, in the subjects in which they are editing. Wikipedia is not based on subject-matter expertise, but rather on an adaptation of the open source software adage "given enough eyeballs, all bugs are shallow". This maxim is stating that if enough users are able to look at a software product's code (or a website), then these users will be able to fix any "bugs" or other problems. The Wikipedia volunteer editor community produces, edits, and updates articles constantly. Web 2.0 conferences have been held every year since 2004, attracting entrepreneurs, representatives from large companies, tech experts and technology reporters.
The popularity of Web 2.0 was acknowledged by 2006 TIME magazine Person of The Year (You).[27] That is, TIME selected the masses of users who were participating in content creation on social networks, blogs, wikis, and media sharing sites.
"It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world but also change the way the world changes."
Instead of merely reading a Web 2.0 site, a user is invited to contribute to the site's content by commenting on published articles, or creating a user account] or profile on the site, which may enable increased participation. By increasing emphasis on these already-extant capabilities, they encourage users to rely more on their browser for user interface, application software ("apps") and file storage facilities. This has been called "network as platform" computing.[5] Major features of Web 2.0 include social networking websites, self-publishing platforms (e.g., WordPress' easy-to-use blog and website creation tools), "tagging" (which enables users to label websites, videos or photos in some fashion), "like" buttons (which enable a user to indicate that they are pleased by online content), and social bookmarking.
Users can provide the data and exercise some control over what they share on a Web 2.0 site.[5][28] These sites may have an "architecture of participation" that encourages users to add value to the application as they use it.[4][5] Users can add value in many ways, such as uploading their own content on blogs, consumer-evaluation platforms (e.g. Amazon and eBay), news websites (e.g. responding in the comment section), social networking services, media-sharing websites (e.g. YouTube and Instagram) and collaborative-writing projects.[29] Some scholars argue that cloud computing is an example of Web 2.0 because it is simply an implication of computing on the Internet.[30]
Edit box interface through which anyone could edit a Wikipedia article
Web 2.0 offers almost all users the same freedom to contribute,[31] which can lead to effects that are varyingly perceived as productive by members of a given community or not, which can lead to emotional distress and disagreement. The impossibility of excluding group members who do not contribute to the provision of goods (i.e., to the creation of a user-generated website) from sharing the benefits (of using the website) gives rise to the possibility that serious members will prefer to withhold their contribution of effort and "free ride" on the contributions of others.[32] This requires what is sometimes called radical trust by the management of the Web site.
Encyclopaedia Britannica calls Wikipedia "the epitome of the so-called Web 2.0" and describes what many view as the ideal of a Web 2.0 platform as "an egalitarian environment where the web of social software enmeshes users in both their real and virtual-reality workplaces."[33]
According to Best,[34] the characteristics of Web 2.0 are rich user experience, user participation, dynamic content, metadata, Web standards, and scalability. Further characteristics, such as openness, freedom,[35] and collective intelligence[36] by way of user participation, can also be viewed as essential attributes of Web 2.0. Some websites require users to contribute user-generated content to have access to the website, to discourage "free riding".
A list of ways that people can volunteer to improve Mass Effect Wiki on Wikia, an example of content generated by users working collaboratively
Folksonomy – free classification of information; allows users to collectively classify and find information (e.g. "tagging" of websites, images, videos or links)
Rich user experience – dynamic content that is responsive to user input (e.g., a user can "click" on an image to enlarge it or find out more information)
User participation – information flows two ways between the site owner and site users by means of evaluation, review, and online commenting. Site users also typically create user-generated content for others to see (e.g., Wikipedia, an online encyclopedia that anyone can write articles for or edit)
Mass participation – near-universal web access leads to differentiation of concerns, from the traditional Internet user base (who tended to be hackers and computer hobbyists) to a wider variety of users, drastically changing the audience of internet users.
The client-side (Web browser) technologies used in Web 2.0 development include Ajax and JavaScript frameworks. Ajax programming uses JavaScript and the Document Object Model (DOM) to update selected regions of the page area without undergoing a full page reload. To allow users to continue interacting with the page, communications such as data requests going to the server are separated from data coming back to the page (asynchronously).
Otherwise, the user would have to routinely wait for the data to come back before they can do anything else on that page, just as a user has to wait for a page to complete the reload. This also increases the overall performance of the site, as the sending of requests can complete quicker independent of blocking and queueing required to send data back to the client. The data fetched by an Ajax request is typically formatted in XML or JSON (JavaScript Object Notation) format, two widely used structured data formats. Since both of these formats are natively understood by JavaScript, a programmer can easily use them to transmit structured data in their Web application.
When this data is received via Ajax, the JavaScript program then uses the Document Object Model to dynamically update the Web page based on the new data, allowing for rapid and interactive user experience. In short, using these techniques, web designers can make their pages function like desktop applications. For example, Google Docs uses this technique to create a Web-based word processor.
As a widely available plug-in independent of W3C standards (the World Wide Web Consortium is the governing body of Web standards and protocols), Adobe Flash was capable of doing many things that were not possible pre-HTML5. Of Flash's many capabilities, the most commonly used was its ability to integrate streaming multimedia into HTML pages. With the introduction of HTML5 in 2010 and the growing concerns with Flash's security, the role of Flash became obsolete, with browser support ending on December 31, 2020.
In addition to Flash and Ajax, JavaScript/Ajax frameworks have recently become a very popular means of creating Web 2.0 sites. At their core, these frameworks use the same technology as JavaScript, Ajax, and the DOM. However, frameworks smooth over inconsistencies between Web browsers and extend the functionality available to developers. Many of them also come with customizable, prefabricated 'widgets' that accomplish such common tasks as picking a date from a calendar, displaying a data chart, or making a tabbed panel.
Rich web application – defines the experience brought from desktop to browser, whether it is "rich" from a graphical point of view or a usability/interactivity or features point of view.[contradictory]
Web-oriented architecture (WOA) – defines how Web 2.0 applications expose their functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications. Examples are feeds, RSS feeds, web services, mashups.
Social Web – defines how Web 2.0 websites tend to interact much more with the end user and make the end user an integral part of the website, either by adding his or her profile, adding comments on content, uploading new content, or adding user-generated content (e.g., personal digital photos).
As such, Web 2.0 draws together the capabilities of client- and server-side software, content syndication and the use of network protocols. Standards-oriented Web browsers may use plug-ins and software extensions to handle the content and user interactions. Web 2.0 sites provide users with information storage, creation, and dissemination capabilities that were not possible in the environment known as "Web 1.0".
Web 2.0 sites include the following features and techniques, referred to as the acronym SLATES by Andrew McAfee:[37]
Connects information sources together using the model of the Web.
Authoring
The ability to create and update content leads to the collaborative work of many authors. Wiki users may extend, undo, redo and edit each other's work. Comment systems allow readers to contribute their viewpoints.
Tags
Categorization of content by users adding "tags" — short, usually one-word or two-word descriptions — to facilitate searching. For example, a user can tag a metal song as "death metal". Collections of tags created by many users within a single system may be referred to as "folksonomies" (i.e., folktaxonomies).
The use of syndication technology, such as RSS feeds to notify users of content changes.
While SLATES forms the basic framework of Enterprise 2.0, it does not contradict all of the higher level Web 2.0 design patterns and business models. It includes discussions of self-service IT, the long tail of enterprise IT demand, and many other consequences of the Web 2.0 era in enterprise uses.[38]
A third important part of Web 2.0 is the social web. The social Web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 applications tend to interact much more with the end user. As such, the end user is not only a user of the application but also a participant by:
The popularity of the term Web 2.0, along with the increasing use of blogs, wikis, and social networking technologies, has led many in academia and business to append a flurry of 2.0's to existing concepts and fields of study,[39] including Library 2.0, Social Work 2.0,[40]Enterprise 2.0, PR 2.0,[41] Classroom 2.0,[42] Publishing 2.0,[43] Medicine 2.0,[44] Telco 2.0, Travel 2.0, Government 2.0,[45] and even Porn 2.0.[46] Many of these 2.0s refer to Web 2.0 technologies as the source of the new version in their respective disciplines and areas. For example, in the Talis white paper "Library 2.0: The Challenge of Disruptive Innovation", Paul Miller argues
"Blogs, wikis and RSS are often held up as exemplary manifestations of Web 2.0. A reader of a blog or a wiki is provided with tools to add a comment or even, in the case of the wiki, to edit the content. This is what we call the Read/Write web. Talis believes that Library 2.0 means harnessing this type of participation so that libraries can benefit from increasingly rich collaborative cataloging efforts, such as including contributions from partner libraries as well as adding rich enhancements, such as book jackets or movie files, to records from publishers and others."[47]
Here, Miller links Web 2.0 technologies and the culture of participation that they engender to the field of library science, supporting his claim that there is now a "Library 2.0". Many of the other proponents of new 2.0s mentioned here use similar methods. The meaning of Web 2.0 is role dependent. For example, some use Web 2.0 to establish and maintain relationships through social networks, while some marketing managers might use this promising technology to "end-run traditionally unresponsive I.T. department[s]."[48]
There is a debate over the use of Web 2.0 technologies in mainstream education. Issues under consideration include the understanding of students' different learning modes; the conflicts between ideas entrenched in informal online communities and educational establishments' views on the production and authentication of 'formal' knowledge; and questions about privacy, plagiarism, shared authorship and the ownership of knowledge and information produced and/or published on line.[49]
Web 2.0 is used by companies, non-profit organisations and governments for interactive marketing. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, customer service enhancement, product or service improvement and promotion. Companies can use Web 2.0 tools to improve collaboration with both its business partners and consumers. Among other things, company employees have created wikis—Websites that allow users to add, delete, and edit content — to list answers to frequently asked questions about each product, and consumers have added significant contributions.
Another marketing Web 2.0 lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing.[50] Mainstream media usage of Web 2.0 is increasing. Saturating media hubs—like The New York Times, PC Magazine and Business Week — with links to popular new Web sites and services, is critical to achieving the threshold for mass adoption of those services.[51] User web content can be used to gauge consumer satisfaction. In a recent article for Bank Technology News, Shane Kite describes how Citigroup's Global Transaction Services unit monitors social media outlets to address customer issues and improve products.[52]
In tourism industries, social media is an effective channel to attract travellers and promote tourism products and services by engaging with customers. The brand of tourist destinations can be built through marketing campaigns on social media and by engaging with customers. For example, the "Snow at First Sight" campaign launched by the State of Colorado aimed to bring brand awareness to Colorado as a winter destination. The campaign used social media platforms, for example, Facebook and Twitter, to promote this competition, and requested the participants to share experiences, pictures and videos on social media platforms. As a result, Colorado enhanced their image as a winter destination and created a campaign worth about $2.9 million.[citation needed]
The tourism organisation can earn brand royalty from interactive marketing campaigns on social media with engaging passive communication tactics. For example, "Moms" advisors of the Walt Disney World are responsible for offering suggestions and replying to questions about the family trips at Walt Disney World. Due to its characteristic of expertise in Disney, "Moms" was chosen to represent the campaign.[53] Social networking sites, such as Facebook, can be used as a platform for providing detailed information about the marketing campaign, as well as real-time online communication with customers. Korean Airline Tour created and maintained a relationship with customers by using Facebook for individual communication purposes.[54]
Travel 2.0 refers a model of Web 2.0 on tourism industries which provides virtual travel communities. The travel 2.0 model allows users to create their own content and exchange their words through globally interactive features on websites.[55][56] The users also can contribute their experiences, images and suggestions regarding their trips through online travel communities. For example, TripAdvisor is an online travel community which enables user to rate and share autonomously their reviews and feedback on hotels and tourist destinations. Non pre-associate users can interact socially and communicate through discussion forums on TripAdvisor.[57]
Social media, especially Travel 2.0 websites, plays a crucial role in decision-making behaviors of travelers. The user-generated content on social media tools have a significant impact on travelers choices and organisation preferences. Travel 2.0 sparked radical change in receiving information methods for travelers, from business-to-customer marketing into peer-to-peer reviews. User-generated content became a vital tool for helping a number of travelers manage their international travels, especially for first time visitors.[58] The travellers tend to trust and rely on peer-to-peer reviews and virtual communications on social media rather than the information provided by travel suppliers.[57][53]
In addition, an autonomous review feature on social media would help travelers reduce risks and uncertainties before the purchasing stages.[55][58] Social media is also a channel for customer complaints and negative feedback which can damage images and reputations of organisations and destinations.[58] For example, a majority of UK travellers read customer reviews before booking hotels, these hotels receiving negative feedback would be refrained by half of customers.[58]
Therefore, the organisations should develop strategic plans to handle and manage the negative feedback on social media. Although the user-generated content and rating systems on social media are out of a business' controls, the business can monitor those conversations and participate in communities to enhance customer loyalty and maintain customer relationships.[53]
Web 2.0 could allow for more collaborative education. For example, blogs give students a public space to interact with one another and the content of the class.[59] Some studies suggest that Web 2.0 can increase the public's understanding of science, which could improve government policy decisions. A 2012 study by researchers at the University of Wisconsin–Madison notes that
"...the internet could be a crucial tool in increasing the general public's level of science literacy. This increase could then lead to better communication between researchers and the public, more substantive discussion, and more informed policy decision."[60]
Ajax has prompted the development of Web sites that mimic desktop applications, such as word processing, the spreadsheet, and slide-show presentation. WYSIWYGwiki and blogging sites replicate many features of PC authoring applications. Several browser-based services have emerged, including EyeOS[61] and YouOS.(No longer active.)[62] Although named operating systems, many of these services are application platforms. They mimic the user experience of desktop operating systems, offering features and applications similar to a PC environment, and are able to run within any modern browser. However, these so-called "operating systems" do not directly control the hardware on the client's computer. Numerous web-based application services appeared during the dot-com bubble of 1997–2001 and then vanished, having failed to gain a critical mass of customers.
Many regard syndication of site content as a Web 2.0 feature. Syndication uses standardized protocols to permit end-users to make use of a site's data in another context (such as another Web site, a browser plugin, or a separate desktop application). Protocols permitting syndication include RSS (really simple syndication, also known as Web syndication), RDF (as in RSS 1.1), and Atom, all of which are XML-based formats. Observers have started to refer to these technologies as Web feeds.
Specialized protocols such as FOAF and XFN (both for social networking) extend the functionality of sites and permit end-users to interact without centralized Web sites.
In November 2004, CMP Media applied to the USPTO for a service mark on the use of the term "WEB 2.0" for live events.[63] On the basis of this application, CMP Media sent a cease-and-desist demand to the Irish non-profit organisation IT@Cork on May 24, 2006,[64] but retracted it two days later.[65] The "WEB 2.0" service mark registration passed final PTO Examining Attorney review on May 10, 2006, and was registered on June 27, 2006.[63] The European Union application (which would confer unambiguous status in Ireland)[66] was declined on May 23, 2007.
Critics of the term claim that "Web 2.0" does not represent a new version of the World Wide Web at all, but merely continues to use so-called "Web 1.0" technologies and concepts:[8]
First, techniques such as Ajax do not replace underlying protocols like HTTP, but add a layer of abstraction on top of them.
Second, many of the ideas of Web 2.0 were already featured in implementations on networked systems well before the term "Web 2.0" emerged. Amazon.com, for instance, has allowed users to write reviews and consumer guides since its launch in 1995, in a form of self-publishing. Amazon also opened its API to outside developers in 2002.[67]
Previous developments also came from research in computer-supported collaborative learning and computer-supported cooperative work (CSCW) and from established products like Lotus Notes and Lotus Domino, all phenomena that preceded Web 2.0. Tim Berners-Lee, who developed the initial technologies of the Web, has been an outspoken critic of the term, while supporting many of the elements associated with it.[68] In the environment where the Web originated, each workstation had a dedicated IP address and always-on connection to the Internet. Sharing a file or publishing a web page was as simple as moving the file into a shared folder.[69]
Perhaps the most common criticism is that the term is unclear or simply a buzzword. For many people who work in software, version numbers like 2.0 and 3.0 are for software versioning or hardware versioning only, and to assign 2.0 arbitrarily to many technologies with a variety of real version numbers has no meaning. The web does not have a version number. For example, in a 2006 interview with IBM developerWorks podcast editor Scott Laningham, Tim Berners-Lee described the term "Web 2.0" as jargon:[8]
"Nobody really knows what it means... If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along... Web 2.0, for some people, it means moving some of the thinking [to the] client side, so making it more immediate, but the idea of the Web as interaction between people is really what the Web is. That was what it was designed to be... a collaborative space where people can interact."
Other critics labeled Web 2.0 "a second bubble" (referring to the Dot-com bubble of 1997–2000), suggesting that too many Web 2.0 companies attempt to develop the same product with a lack of business models. For example, The Economist has dubbed the mid- to late-2000s focus on Web companies as "Bubble 2.0".[70]
In terms of Web 2.0's social impact, critics such as Andrew Keen argue that Web 2.0 has created a cult of digital narcissism and amateurism, which undermines the notion of expertise by allowing anybody, anywhere to share and place undue value upon their own opinions about any subject and post any kind of content, regardless of their actual talent, knowledge, credentials, biases or possible hidden agendas. Keen's 2007 book, Cult of the Amateur, argues that the core assumption of Web 2.0, that all opinions and user-generated content are equally valuable and relevant, is misguided. Additionally, Sunday Times reviewer John Flintoff has characterized Web 2.0 as "creating an endless digital forest of mediocrity: uninformed political commentary, unseemly home videos, embarrassingly amateurish music, unreadable poems, essays and novels... [and that Wikipedia is full of] mistakes, half-truths and misunderstandings".[71] In a 1994 Wired interview, Steve Jobs, forecasting the future development of the web for personal publishing, said:
"The Web is great because that person can't foist anything on you—you have to go get it. They can make themselves available, but if nobody wants to look at their site, that's fine. To be honest, most people who have something to say get published now."[72]
Michael Gorman, former president of the American Library Association has been vocal about his opposition to Web 2.0 due to the lack of expertise that it outwardly claims, though he believes that there is hope for the future.:[73]
"The task before us is to extend into the digital world the virtues of authenticity, expertise, and scholarly apparatus that have evolved over the 500 years of print, virtues often absent in the manuscript age that preceded print".
There is also a growing body of critique of Web 2.0 from the perspective of political economy. Since, as Tim O'Reilly and John Batelle put it, Web 2.0 is based on the "customers... building your business for you,"[25] critics have argued that sites such as Google, Facebook, YouTube, and Twitter are exploiting the "free labor"[74] of user-created content.[75] Web 2.0 sites use Terms of Service agreements to claim perpetual licenses to user-generated content, and they use that content to create profiles of users to sell to marketers.[76] This is part of increased surveillance of user activity happening within Web 2.0 sites.[77] Jonathan Zittrain of Harvard's Berkman Center for the Internet and Society argues that such data can be used by governments who want to monitor dissident citizens.[78] The rise of AJAX-driven web sites where much of the content must be rendered on the client has meant that users of older hardware are given worse performance versus a site purely composed of HTML, where the processing takes place on the server.[79]Accessibility for disabled or impaired users may also suffer in a Web 2.0 site.[80]
Others have noted that Web 2.0 technologies are tied to particular political ideologies. "Web 2.0 discourse is a conduit for the materialization of neoliberal ideology."[81] The technologies of Web 2.0 may also "function as a disciplining technology within the framework of a neoliberal political economy."[82]
When looking at Web 2.0 from a cultural convergence view, according to Henry Jenkins,[83] it can be problematic because the consumers are doing more and more work in order to entertain themselves. For instance, Twitter offers online tools for users to create their own tweet, in a way the users are doing all the work when it comes to producing media content.
^ abDiNucci, Darcy (1999). "Fragmented Future"(PDF). Print. 53 (4): 32. Archived(PDF) from the original on 2011-11-10. Retrieved 2011-11-04.
^ abGraham, Paul (November 2005). "Web 2.0". Archived from the original on 2012-10-10. Retrieved 2006-08-02. I first heard the phrase 'Web 2.0' in the name of the Web 2.0 conference in 2004.
^Idehen, Kingsley. 2003. RSS: INJAN (It's not just about news). Blog. Blog Data Space. August 21 OpenLinkSW.com
^Idehen, Kingsley. 2003. Jeff Bezos Comments about Web Services. Blog. Blog Data Space. September 25. OpenLinkSW.comArchived 2010-02-12 at the Wayback Machine
^ abKnorr, Eric. 2003. The year of Web services. CIO, December 15.
^[SSRN: http://ssrn.com/abstract=732483Archived 2022-01-12 at the Wayback Machine Wireless Communications and Computing at a Crossroads: New Paradigms and Their Impact on Theories Governing the Public's Right to Spectrum Access], Patrick S. Ryan, Journal on Telecommunications & High Technology Law, Vol. 3, No. 2, p. 239, 2005.
^Gerald Marwell and Ruth E. Ames: "Experiments on the Provision of Public Goods. I. Resources, Interest, Group Size, and the Free-Rider Problem". The American Journal of Sociology, Vol. 84, No. 6 (May, 1979), pp. 1335–1360
^Anderson, Paul (2007). "What is Web 2.0? Ideas, technologies and implications for education". JISC Technology and Standards Watch. CiteSeerX10.1.1.108.9995.
^ abcHudson, Simon; Thal, Karen (2013-01-01). "The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing". Journal of Travel & Tourism Marketing. 30 (1–2): 156–160. doi:10.1080/10548408.2013.751276. ISSN1054-8408. S2CID154791353.
^Park, Jongpil; Oh, Ick-Keun (2012-01-01). "A Case Study of Social Media Marketing by Travel Agency: The Salience of Social Media Marketing in the Tourism Industry". International Journal of Tourism Sciences. 12 (1): 93–106. doi:10.1080/15980634.2012.11434654. ISSN1598-0634. S2CID142955027.
^ abcdZeng, Benxiang; Gerritsen, Rolf (2014-04-01). "What do we know about social media in tourism? A review". Tourism Management Perspectives. 10: 27–36. doi:10.1016/j.tmp.2014.01.001.
^Richardson, Will (2010). Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms. Corwin Press. p. 171. ISBN978-1-4129-7747-0.
^"Tim Berners-Lee on Web 2.0: "nobody even knows what it means"". September 2006. Archived from the original on 2017-07-08. Retrieved 2017-06-15. He's big on blogs and wikis, and has nothing but good things to say about AJAX, but Berners-Lee faults the term "Web 2.0" for lacking any coherent meaning.
^Gehl, Robert (2011). "The Archive and the Processor: The Internal Logic of Web 2.0". New Media and Society. 13 (8): 1228–1244. doi:10.1177/1461444811401735. S2CID38776985.
^Andrejevic, Mark (2007). iSpy: Surveillance and Power in the Interactive Era. Lawrence, KS: U P of Kansas. ISBN978-0-7006-1528-5.
^Zittrain, Jonathan. "Minds for Sale". Berkman Center for the Internet and Society. Archived from the original on 12 November 2011. Retrieved 13 April 2012.
^"Accessibility in Web 2.0 technology". IBM. Archived from the original on 2015-04-02. Retrieved 2014-09-15. In the Web application domain, making static Web pages accessible is relatively easy. But for Web 2.0 technology, dynamic content and fancy visual effects can make accessibility testing very difficult.
^"Web 2.0 and Accessibility". Archived from the original on 24 August 2014. Web 2.0 applications or websites are often very difficult to control by users with assistive technology.
Among Web professionals, "Web development" usually refers to the main non-design aspects of building Web sites: writing markup and coding.[2] Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.
For larger organizations and businesses, Web development teams can consist of hundreds of people (Web developers) and follow standard methods like Agile methodologies while developing Web sites.[1] Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of Web developer specialization: front-end developer, back-end developer, and full-stack developer.[3] Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.[4] Since the commercialization of the Web, the industry has boomed and has become one of the most used technologies ever.
Evolution of the World Wide Web and web development
The primary goal in the development of the Web was to fulfill the automated information-sharing needs of academics affiliated with institutions and various global organizations. Consequently, HTML was developed in 1993.[6]
Web 1.0 is described as the first paradigm wherein users could only view material and provide a small amount of information.[7] Core protocols of web 1.0 were HTTP, HTML and URI.[8]
Web 2.0, a term popularised by Dale Dougherty, then vice president of O'Reilly, during a 2004 conference with Media Live, marks a shift in internet usage, emphasizing interactivity.[9][10]
Web 2.0 introduced increased user engagement and communication. It evolved from the static, read-only nature of Web 1.0 and became an integrated network for engagement and communication. It is often referred to as a user-focused, read-write online network.[7]
In the realm of Web 2.0 environments, users now have access to a platform that encourages sharing activities such as creating music, files, images, and movies.[11] The architecture of Web 2.0 is often considered the "backbone of the internet," using standardized XML (Extensible Markup Language) tags to authorize information flow from independent platforms and online databases.[7]
Web 3.0, considered the third and current version of the web, was introduced in 2014. The concept envisions a complete redesign of the web. Key features include the integration of metadata, precise information delivery, and improved user experiences based on preferences, history, and interests.[citation needed]
Web 3.0 aims to turn the web into a sizable, organized database, providing more functionality than traditional search engines. Users can customize navigation based on their preferences, and the core ideas involve identifying data sources, connecting them for efficiency, and creating user profiles.[7]
The journey of web development technologies began with simple HTML pages in the early days of the internet. Over time, advancements led to the incorporation of CSS for styling and JavaScript for interactivity. This evolution transformed static websites into dynamic and responsive platforms, setting the stage for the complex and feature-rich web applications we have today.
Web development in future will be driven by advances in browser technology, Web internet infrastructure, protocol standards, software engineering methods, and application trends.[8]
The web development life cycle is a method that outlines the stages involved in building websites and web applications. It provides a structured approach, ensuring optimal results throughout the development process.[citation needed]
A typical Web Development process can be divided into 7 steps.
Debra Howcraft and John Carroll proposed a methodology in which web development process can be divided into sequential steps. They mentioned different aspects of analysis.[17]
Phase one involves crafting a web strategy and analyzing how a website can effectively achieve its goals. Keil et al.'s research[18] identifies the primary reasons for software project failures as a lack of top management commitment and misunderstandings of system requirements. To mitigate these risks, Phase One establishes strategic goals and objectives, designing a system to fulfill them. The decision to establish a web presence should ideally align with the organization's corporate information strategy.
The analysis phase can be divided into 3 steps:
Development of a web strategy
Defining objectives
Objective analysis
During this phase, the previously outlined objectives and available resources undergo analysis to determine their feasibility. This analysis is divided into six tasks, as follows:
Technology analysis: Identification of all necessary technological components and tools for constructing, hosting, and supporting the site.
Information analysis: Identification of user-required information, whether static (web page) or dynamic (pulled "live" from a database server).
Skills analysis: Identification of the diverse skill sets necessary to complete the project.
User analysis: Identification of all intended users of the site, a more intricate process due to the varied range of users and technologies they may use.
Cost analysis: Estimation of the development cost for the site or an evaluation of what is achievable within a predefined budget.
Risk analysis: Examination of any major risks associated with site development.
Following this analysis, a more refined set of objectives is documented. Objectives that cannot be presently fulfilled are recorded in a Wish List, constituting part of the Objectives Document. This documentation becomes integral to the iterative process during the subsequent cycle of the methodology.[17]
It is crucial for web developers to be engaged in formulating a plan and determining the optimal architecture and selecting the frameworks.[citation needed] Additionally, developers/consultants play a role in elucidating the total cost of ownership associated with supporting a website, which may surpass the initial development expenses.
Following the analysis phase, the development process moves on to the design phase, which is guided by the objectives document. Recognizing the incremental growth of websites and the potential lack of good design architecture, the methodology includes iteration to account for changes and additions over the life of the site. The design phase, which is divided into Information Design and Graphic Design, results in a detailed Design Document that details the structure of the website, database data structures, and CGI scripts.*
The following step, design testing, focuses on early, low-cost testing to identify inconsistencies or flaws in the design. This entails comparing the website's design to the goals and objectives outlined in the first three steps. Phases One and Two involve an iterative loop in which objectives in the Objectives Document are revisited to ensure alignment with the design. Any objectives that are removed are added to the Wish List for future consideration.[17]
No matter how visually appealing a website is, good communication with clients is critical. The primary purpose of content production is to create a communication channel through the user interface by delivering relevant information about your firm in an engaging and easily understandable manner. This includes:[citation needed]
Developing appealing calls to action
Making creative headlines
Content formatting for readability
Carrying out line editing
Text updating throughout the site development process.
The stage of content production is critical in establishing the branding and marketing of your website or web application. It serves as a platform for defining the purpose and goals of your online presence through compelling and convincing content.
During this critical stage, the website is built while keeping its fundamental goal in mind, paying close attention to all graphic components to assure the establishment of a completely working site.
The procedure begins with the development of the main page, which is followed by the production of interior pages. The site's navigational structure is being refined in particular.
During this development phase, key functionality such as the Content Management System, interactive contact forms, and shopping carts are activated.
The coding process includes creating all of the site's software and installing it on the appropriate Web servers. This can range from simple things like posting to a Web server to more complex tasks like establishing database connections.
In any web project, the testing phase is incredibly intricate and difficult. Because web apps are frequently designed for a diverse and often unknown user base running in a range of technological environments, their complexity exceeds that of traditional Information Systems (IS). To ensure maximum reach and efficacy, the website must be tested in a variety of contexts and technologies. The website moves to the delivery stage after gaining final approval from the designer. To ensure its preparation for launch, the quality assurance team performs rigorous testing for functionality, compatibility, and performance.
Additional testing is carried out, including integration, stress, scalability, load, resolution, and cross-browser compatibility. When the approval is given, the website is pushed to the server via FTP, completing the development process.
The web development process goes beyond deployment to include a variety of post-deployment tasks.
Websites, in example, are frequently under ongoing maintenance, with new items being uploaded on a daily basis. The maintenance costs increases immensely as the site grows in size. The accuracy of content on a website is critical, demanding continuous monitoring to verify that both information and links, particularly external links, are updated. Adjustments are made in response to user feedback, and regular support and maintenance actions are carried out to maintain the website's long-term effectiveness.[17]
Debra Howcraft and John Carroll discussed a few traditional web development methodologies in their research paper:[17]
Waterfall: The waterfall methodology comprises a sequence of cascading steps, addressing the development process with minimal iteration between each stage. However, a significant drawback when applying the waterfall methodology to the development of websites (as well as information systems) lies in its rigid structure, lacking iteration beyond adjacent stages. Any methodology used for the development of Web-sites must be flexible enough to cope with change.[17]
Structured Systems Analysis and Design Method (SSADM):Structured Systems Analysis and Design Method (SSADM) is a widely used methodology for systems analysis and design in information systems and software engineering. Although it does not cover the entire lifecycle of a development project, it places a strong emphasis on the stages of analysis and design in the hopes of minimizing later-stage, expensive errors and omissions.[17]
Prototyping:Prototyping is a software development approach in which a preliminary version of a system or application is built to visualize and test its key functionalities. The prototype serves as a tangible representation of the final product, allowing stakeholders, including users and developers, to interact with it and provide feedback.
Rapid Application Development:Rapid Application Development (RAD) is a software development methodology that prioritizes speed and flexibility in the development process. It is designed to produce high-quality systems quickly, primarily through the use of iterative prototyping and the involvement of end-users. RAD aims to reduce the time it takes to develop a system and increase the adaptability to changing requirements.
Incremental Prototyping: Incremental prototyping is a software development approach that combines the principles of prototyping and incremental development. In this methodology, the development process is divided into small increments, with each increment building upon the functionality of the previous one. At the same time, prototypes are created and refined in each increment to better meet user requirements and expectations.
The goal of front-end development is to create a website's user interface and visual components that users may interact with directly. On the other hand, back-end development works with databases, server-side logic, and application functionality. Building reliable and user-friendly online applications requires a comprehensive approach, which is ensured by collaboration between front-end and back-end engineers.
Front-end development is the process of designing and implementing the user interface (UI) and user experience (UX) of a web application. It involves creating visually appealing and interactive elements that users interact with directly. The primary technologies and concepts associated with front-end development include:
The 3 core technologies for front-end development are:
HTML (Hypertext Markup Language):HTML provides the structure and organization of content on a webpage.
CSS (Cascading Style Sheet): Responsible for styling and layout, CSS enhances the presentation of HTML elements, making the application visually appealing.
JavaScript: It is used to add interactions to the web pages. Advancement in JavaScript has given rise to many popular front- end frameworks like React, Angular and Vue.js etc.
User experience design focuses on creating interfaces that are intuitive, accessible, and enjoyable for users. It involves understanding user behavior, conducting usability studies, and implementing design principles to enhance the overall satisfaction of users interacting with a website or application. This involves wireframing, prototyping, and implementing design principles to enhance user interaction. Some of the popular tools used for UI Wireframing are -
Another key aspect to keep in mind while designing is Web Accessibility- Web accessibility ensures that digital content is available and usable for people of all abilities. This involves adhering to standards like the Web Content Accessibility Guidelines (WCAG), implementing features like alternative text for images, and designing with considerations for diverse user needs, including those with disabilities.
It is important to ensure that web applications are accessible and visually appealing across various devices and screen sizes. Responsive design uses CSS media queries and flexible layouts to adapt to different viewing environments.
A framework is a high-level solution for the reuse of software pieces, a step forward in simple library-based reuse that allows for sharing common functions and generic logic of a domain application.[19]
Frameworks and libraries are essential tools that expedite the development process. These tools enhance developer productivity and contribute to the maintainability of large-scale applications. Some popular front-end frameworks are:
React: A JavaScript library for building user interfaces, maintained by Facebook. It allows developers to create reusable UI components.
Angular: A TypeScript-based front-end framework developed and maintained by Google. It provides a comprehensive solution for building dynamic single-page applications.
Vue.js: A progressive JavaScript framework that is approachable yet powerful, making it easy to integrate with other libraries or existing projects.
Managing the state of a web application to ensure data consistency and responsiveness. State management libraries like Redux (for React) or Vuex (for Vue.js) play a crucial role in complex applications.
Back-end development involves building the server-side logic and database components of a web application. It is responsible for processing user requests, managing data, and ensuring the overall functionality of the application. Key aspects of back-end development include:
An essential component of the architecture of a web application is a server or cloud instance. A cloud instance is a virtual server instance that can be accessed via the Internet and is created, delivered, and hosted on a public or private cloud. It functions as a physical server that may seamlessly move between various devices with ease or set up several instances on one server. It is therefore very dynamic, scalable, and economical.
Database management is crucial for storing, retrieving, and managing data in web applications. Various database systems, such as MySQL, PostgreSQL, and MongoDB, play distinct roles in organizing and structuring data. Effective database management ensures the responsiveness and efficiency of data-driven web applications. There are 3 types of databases:
Relational databases: Structured databases that use tables to organize and relate data. Common Examples include - MySQL, PostgreSQL and many more.
Document stores:Document stores store data in a semi-structured format, typically using JSON or XML documents. Each document can have a different structure, providing flexibility. Examples:MongoDB, CouchDB.
Key-value stores:Key-value stores store data as pairs of keys and values. They are simple and efficient for certain types of operations, like caching. Examples: Redis, DynamoDB.
Graph databases:Graph databases are designed to represent and query data in the form of graphs. They are effective for handling relationships and network-type data. Examples: Neo4j, Amazon Neptune.
In-memory databases:In-memory databases store data in the system's main memory (RAM) rather than on disk. This allows for faster data access and retrieval. Examples: Redis, Memcached.
Time-series databases:Time-series databases are optimized for handling time-stamped data, making them suitable for applications that involve tracking changes over time. Examples: InfluxDB, OpenTSDB.
NewSQL databases:NewSQL databases aim to provide the scalability of NoSQL databases while maintaining the ACID properties (Atomicity, Consistency, Isolation, Durability) of traditional relational databases. Examples: Google Spanner, CockroachDB.
Object-oriented databases:Object-oriented databases store data in the form of objects, which can include both data and methods. They are designed to work seamlessly with object-oriented programming languages. Examples: db4o, ObjectDB.
The choice of a database depends on various factors such as the nature of the data, scalability requirements, performance considerations, and the specific use case of the application being developed. Each type of database has its strengths and weaknesses, and selecting the right one involves considering the specific needs of the project.
Application Programming Interfaces are sets of rules and protocols that allow different software applications to communicate with each other. APIs define the methods and data formats that applications can use to request and exchange information.
RESTful APIs and GraphQL are common approaches for defining and interacting with web services.
Web APIs: These are APIs that are accessible over the internet using standard web protocols such as HTTP. RESTful APIs are a common type of web API.
Library APIs: These APIs provide pre-built functions and procedures that developers can use within their code.
Operating System APIs: These APIs allow applications to interact with the underlying operating system, accessing features like file systems, hardware, and system services.
Programming languages aimed at server execution, as opposed to client browser execution, are known as server-side languages. These programming languages are used in web development to perform operations including data processing, database interaction, and the creation of dynamic content that is delivered to the client's browser. A key element of server-side programming is server-side scripting, which allows the server to react to client requests in real time.
Some popular server-side languages are:
PHP:PHP is a widely used, open-source server-side scripting language. It is embedded in HTML code and is particularly well-suited for web development.
Python:Python is a versatile, high-level programming language used for a variety of purposes, including server-side web development. Frameworks like Django and Flask make it easy to build web applications in Python.
Ruby:Ruby is an object-oriented programming language, and it is commonly used for web development. Ruby on Rails is a popular web framework that simplifies the process of building web applications.
Java:Java is a general-purpose, object-oriented programming language. Java-based frameworks like Spring are commonly used for building enterprise-level web applications.
Node.js (JavaScript): While JavaScript is traditionally a client-side language, Node.js enables developers to run JavaScript on the server side. It is known for its event-driven, non-blocking I/O model, making it suitable for building scalable and high-performance applications.
C# (C Sharp):C# is a programming language developed by Microsoft and is commonly used in conjunction with the .NET framework for building web applications on the Microsoft stack.
ASP.NET:ASP.NET is a web framework developed by Microsoft, and it supports languages like C# and VB.NET. It simplifies the process of building dynamic web applications.
Go (Golang):Go is a statically typed language developed by Google. It is known for its simplicity and efficiency and is increasingly being used for building scalable and high-performance web applications.
Perl:Perl is a versatile scripting language often used for web development. It is known for its powerful text-processing capabilities.
Swift: Developed by Apple, Swift is used for server-side development in addition to iOS and macOS app development.
Lua:Lua is used for some embedded web servers, e.g. the configuration pages on a router, including OpenWRT.
Thorough testing and debugging processes are essential for identifying and resolving issues in a web application. Testing may include unit testing, integration testing, and user acceptance testing. Debugging involves pinpointing and fixing errors in the code, ensuring the reliability and stability of the application.
Unit Testing: Testing individual components or functions to verify that they work as expected.
Integration Testing: Testing the interactions between different components or modules to ensure they function correctly together.
Continuous Integration and Deployment (CI/CD):CI/CD pipelines automate testing, deployment, and delivery processes, allowing for faster and more reliable releases.
Full-stack development refers to the practice of designing, building, and maintaining the entire software stack of a web application. This includes both the frontend (client-side) and backend (server-side) components, as well as the database and any other necessary infrastructure. A full-stack developer is someone who has expertise in working with both the frontend and backend technologies, allowing them to handle all aspects of web application development.
MEAN (MongoDB, Express.js, Angular, Node.js) and MERN (MongoDB, Express.js, React, Node.js) are popular full-stack development stacks that streamline the development process by providing a cohesive set of technologies.
Version control:Git is a widely used version control system that allows developers to track changes, collaborate seamlessly, and roll back to previous versions if needed.
Security is paramount in web development to protect against cyber threats and ensure the confidentiality and integrity of user data. Best practices include encryption, secure coding practices, regular security audits, and staying informed about the latest security vulnerabilities and patches.
Secure coding practices: Adhering to secure coding practices involves input validation, proper data sanitization, and ensuring that sensitive information is stored and transmitted securely.
Authentication and authorization: Implementing robust authentication mechanisms, such as OAuth or JSON Web Tokens (JWT), ensures that only authorized users can access specific resources within the application.
Agile is a set of principles and values for software development that prioritize flexibility, collaboration, and customer satisfaction. The four key values are:
Individuals and interactions over processes and tools.
Working software over comprehensive documentation.
Iterative and incremental development: Building and refining a web application through small, repeatable cycles, enhancing features incrementally with each iteration.
Scrum and kanban: Employing agile frameworks like Scrum for structured sprints or Kanban for continuous flow to manage tasks and enhance team efficiency.
Cross-functional teams: Forming collaborative teams with diverse skill sets, ensuring all necessary expertise is present for comprehensive web development.
Customer collaboration: Engaging customers throughout the development process to gather feedback, validate requirements, and ensure the delivered product aligns with expectations.
Adaptability to change: Embracing changes in requirements or priorities even late in the development process to enhance the product's responsiveness to evolving needs.
User stories and backlog: Capturing functional requirements through user stories and maintaining a backlog of prioritized tasks to guide development efforts.
Continuous integration and continuous delivery (CI/CD): Implementing automated processes to continuously integrate code changes and deliver updated versions, ensuring a streamlined and efficient development pipeline.
Sydney is the capital city of the state of New South Wales and the most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about 80 km (50 mi) from the Pacific Ocean in the east to the Blue Mountains in the west, and about 80 km (50 mi) from Ku-ring-gai Chase National Park and the Hawkesbury River in the north and north-west, to the Royal National Park and Macarthur in the south and south-west.[5] Greater Sydney consists of 658 suburbs, spread across 33 local government areas. Residents of the city are colloquially known as "Sydneysiders".[6] The estimated population in June 2024 was 5,557,233,[1] which is about 66% of the state's population.[7] The city's nicknames include the Emerald City and the Harbour City.[8]
There is evidence that Aboriginal Australians inhabited the Greater Sydney region at least 30,000 years ago, and their engravings and cultural sites are common. The traditional custodians of the land on which modern Sydney stands are the clans of the Darug, Dharawal and Eora.[9] During his first Pacific voyage in 1770, James Cook charted the eastern coast of Australia, making landfall at Botany Bay. In 1788, the First Fleet of convicts, led by Arthur Phillip, founded Sydney as a British penal colony, the first European settlement in Australia.[10] After World War II, Sydney experienced mass migration and by 2021 over 40 per cent of the population was born overseas. Foreign countries of birth with the greatest representation are mainland China, India, the United Kingdom, Vietnam and the Philippines.[11]
In 1788, Captain Arthur Phillip, the first governor of New South Wales, named the cove where the first British settlement was established Sydney Cove after Home Secretary Thomas Townshend, 1st Viscount Sydney.[27] The cove was called Warrane by the Aboriginal inhabitants.[28] Phillip considered naming the settlement Albion, but this name was never officially used.[27] By 1790 Phillip and other officials were regularly calling the township Sydney.[29] Sydney was declared a city in 1842.[30]
The Gadigal (Cadigal) clan, whose territory stretches along the southern shore of Port Jackson from South Head to Darling Harbour, are the traditional owners of the land on which the British settlement was initially established, and call their territory Gadi (Cadi). Aboriginal clan names within the Sydney region were often formed by adding the suffix "-gal" to a word denoting the name for their territory, a specific place in their territory, a food source, or totem. Greater Sydney covers the traditional lands of 28 known Aboriginal clans.[31]
The first people to inhabit the area now known as Sydney were Aboriginal Australians who had migrated from southeast Asia via northern Australia.[32] Flaked pebbles found in Western Sydney's gravel sediments might indicate human occupation from 45,000 to 50,000 years ago,[33] while radiocarbon dating has shown evidence of human activity in the region from around 30,000 years ago.[34] Prior to the arrival of the British, there were 4,000 to 8,000 Aboriginal people in the greater Sydney region.[35][9]
The inhabitants subsisted on fishing, hunting, and gathering plants and shellfish. The diet of the coastal clans was more reliant on seafood whereas hinterland clans ate more forest animals and plants. The clans had distinctive equipment and weapons mostly made of stone, wood, plant materials, bone and shell. They also differed in their body decorations, hairstyles, songs and dances. Aboriginal clans had a rich ceremonial life, part of a belief system centring on ancestral, totemic and supernatural beings. People from different clans and language groups came together to participate in initiation and other ceremonies. These occasions fostered trade, marriages and clan alliances.[36]
The earliest British settlers recorded the word 'Eora' as an Aboriginal term meaning either 'people' or 'from this place'.[37][9] The clans of the Sydney area occupied land with traditional boundaries. There is debate, however, about which group or nation these clans belonged to, and the extent of differences in language and rites. The major groups were the coastal Eora people, the Dharug (Darug) occupying the inland area from Parramatta to the Blue Mountains, and the Dharawal people south of Botany Bay.[9] Darginung and Gundungurra languages were spoken on the fringes of the Sydney area.[38]
Aboriginal clans of Sydney area, as recorded by early British settlers
South side of Port Jackson, from Darling Harbour to Rose Hill
Clans of the Sydney region whose territory wasn't reliably recorded are: the Domaragal, Doogagal, Gannalgal,
Gomerigal, Gooneeowlgal, Goorunggurregal, Gorualgal, Murrooredial, Noronggerragal, Oryangsoora and Wandeandegal.
Note: The names and territory boundaries do not always correspond with those used by contemporary Aboriginal groups of the greater Sydney area.[38][39][40]
The first meeting between Aboriginals and British explorers occurred on 29 April 1770 when Lieutenant James Cook landed at Botany Bay (Kamay[41]) and encountered the Gweagal clan.[42] Two Gweagal men opposed the landing party and one was shot and wounded.[43][44] Cook and his crew stayed at Botany Bay for a week, collecting water, timber, fodder and botanical specimens and exploring the surrounding area. Cook sought to establish relations with the Aboriginal population without success.[45]
Britain had been sending convicts to its American colonies for most of the eighteenth century, and the loss of these colonies in 1783 was the impetus to establish a penal colony at Botany Bay. Proponents of colonisation also pointed to the strategic importance of a new base in the Asia-Pacific region and its potential to provide much-needed timber and flax for the navy.[46]
The First Fleet of 11 ships under the command of Captain Arthur Phillip arrived in Botany Bay in January 1788. It comprised more than a thousand settlers, including 736 convicts.[47] The fleet soon moved to the more suitable Port Jackson where a settlement was established at Sydney Cove on 26 January 1788.[48] The colony of New South Wales was formally proclaimed by Governor Phillip on 7 February 1788. Sydney Cove offered a fresh water supply and a safe harbour, which Philip described as "the finest Harbour in the World ... Here a Thousand Sail of the Line may ride in the most perfect Security".[49]
The settlement was planned to be a self-sufficient penal colony based on subsistence agriculture. Trade and shipbuilding were banned in order to keep the convicts isolated. However, the soil around the settlement proved poor and the first crops failed, leading to several years of hunger and strict rationing. The food crisis was relieved with the arrival of the Second Fleet in mid-1790 and the Third Fleet in 1791.[50] Former convicts received small grants of land, and government and private farms spread to the more fertile lands around Parramatta, Windsor and Camden on the Cumberland Plain. By 1804, the colony was self-sufficient in food.[51]
A smallpox epidemic in April 1789 killed about half the region's Indigenous population.[9][52] In November 1790 Bennelong led a group of survivors of the Sydney clans into the settlement, establishing a continuous presence of Aboriginal Australians in settled Sydney.[53]
Phillip had been given no instructions for urban development, but in July 1788 submitted a plan for the new town at Sydney Cove. It included a wide central avenue, a permanent Government House, law courts, hospital and other public buildings, but no provision for warehouses, shops, or other commercial buildings. Phillip promptly ignored his own plan, and unplanned development became a feature of Sydney's topography.[54][55]
After Phillip's departure in December 1792, the colony's military officers began acquiring land and importing consumer goods from visiting ships. Former convicts engaged in trade and opened small businesses. Soldiers and former convicts built houses on Crown land, with or without official permission, in what was now commonly called Sydney town. Governor William Bligh (1806–08) imposed restrictions on commerce and ordered the demolition of buildings erected on Crown land, including some owned by past and serving military officers. The resulting conflict culminated in the Rum Rebellion of 1808, in which Bligh was deposed by the New South Wales Corps.[56][57]
Governor Lachlan Macquarie (1810–1821) played a leading role in the development of Sydney and New South Wales, establishing a bank, a currency and a hospital. He employed a planner to design the street layout of Sydney and commissioned the construction of roads, wharves, churches, and public buildings. Parramatta Road, linking Sydney and Parramatta, was opened in 1811,[58] and a road across the Blue Mountains was completed in 1815, opening the way for large-scale farming and grazing west of the Great Dividing Range.[59][60]
Following the departure of Macquarie, official policy encouraged the emigration of free British settlers to New South Wales. Immigration to the colony increased from 900 free settlers in 1826–30 to 29,000 in 1836–40, many of whom settled in Sydney.[61][62] By the 1840s Sydney exhibited a geographic divide between poor and working-class residents living west of the Tank Stream in areas such as The Rocks, and the more affluent residents living to its east.[62] Free settlers, free-born residents and former convicts now represented the vast majority of the population of Sydney, leading to increasing public agitation for responsible government and an end to transportation. Transportation to New South Wales ceased in 1840.[63]
In 1804, Irish convicts led around 300 rebels in the Castle Hill Rebellion, an attempt to march on Sydney, commandeer a ship, and sail to freedom.[64] Poorly armed, and with their leader Philip Cunningham captured, the main body of insurgents were routed by about 100 troops and volunteers at Rouse Hill. At least 39 convicts were killed in the uprising and subsequent executions.[65][66]
As the colony spread to the more fertile lands around the Hawkesbury River, north-west of Sydney, conflict between the settlers and the Darug people intensified, reaching a peak from 1794 to 1810. Bands of Darug people, led by Pemulwuy and later by his son Tedbury, burned crops, killed livestock and raided settler stores in a pattern of resistance that was to be repeated as the colonial frontier expanded. A military garrison was established on the Hawkesbury in 1795. The death toll from 1794 to 1800 was 26 settlers and up to 200 Darug.[67][68]
Conflict again erupted from 1814 to 1816 with the expansion of the colony into Dharawal country in the Nepean region south-west of Sydney. Following the deaths of several settlers, Governor Macquarie dispatched three military detachments into Dharawal lands, culminating in the Appin massacre (April 1816) in which at least 14 Aboriginal people were killed.[69][70]
The New South Wales Legislative Council became a semi-elected body in 1842. Sydney was declared a city the same year, and a governing council established, elected on a restrictive property franchise.[63]
Aerial illustration of Sydney, 1888
The discovery of gold in New South Wales and Victoria in 1851 initially caused economic disruption as men moved to the goldfields. Melbourne soon overtook Sydney as Australia's largest city, leading to an enduring rivalry between the two. However, increased immigration from overseas and wealth from gold exports increased demand for housing, consumer goods, services and urban amenities.[71] The New South Wales government also stimulated growth by investing heavily in railways, trams, roads, ports, telegraph, schools and urban services.[72] The population of Sydney and its suburbs grew from 95,600 in 1861 to 386,900 in 1891.[73] The city developed many of its characteristic features. The growing population packed into rows of terrace houses in narrow streets. New public buildings of sandstone abounded, including at the University of Sydney (1854–61),[74] the Australian Museum (1858–66),[75] the Town Hall (1868–88),[76] and the General Post Office (1866–92).[77] Elaborate coffee palaces and hotels were erected.[78] Daylight bathing at Sydney's beaches was banned, but segregated bathing at designated ocean baths was popular.[79]
Drought, the winding down of public works and a financial crisis led to economic depression in Sydney throughout most of the 1890s. Meanwhile, the Sydney-based premier of New South Wales, George Reid, became a key figure in the process of federation.[80]
A tramcar on George Street in 1920. Sydney once had one of the largest tram networks in the British Empire.
When the six colonies federated on 1 January 1901, Sydney became the capital of the State of New South Wales. The spread of bubonic plague in 1900 prompted the state government to modernise the wharves and demolish inner-city slums. The outbreak of the First World War in 1914 saw more Sydney males volunteer for the armed forces than the Commonwealth authorities could process, and helped reduce unemployment. Those returning from the war in 1918 were promised "homes fit for heroes" in new suburbs such as Daceyville and Matraville. "Garden suburbs" and mixed industrial and residential developments also grew along the rail and tram corridors.[62] The population reached one million in 1926, after Sydney had regained its position as the most populous city in Australia.[81] The government created jobs with massive public projects such as the electrification of the Sydney rail network and building the Sydney Harbour Bridge.[82]
Sydney Harbour Bridge opening day, 19 March 1932The Sydney skyline at night in 1938.
Sydney was more severely affected by the Great Depression of the 1930s than regional New South Wales or Melbourne.[83] New building almost came to a standstill, and by 1933 the unemployment rate for male workers was 28 per cent, but over 40 per cent in working class areas such as Alexandria and Redfern. Many families were evicted from their homes and shanty towns grew along coastal Sydney and Botany Bay, the largest being "Happy Valley" at La Perouse.[84] The Depression also exacerbated political divisions. In March 1932, when populist Labor premier Jack Lang attempted to open the Sydney Harbour Bridge he was upstaged by Francis de Groot of the far-right New Guard, who slashed the ribbon with a sabre.[85]
In January 1938, Sydney celebrated the Empire Games and the sesquicentenary of European settlement in Australia. One journalist wrote, "Golden beaches. Sun tanned men and maidens...Red-roofed villas terraced above the blue waters of the harbour...Even Melbourne seems like some grey and stately city of Northern Europe compared with Sydney's sub-tropical splendours." A congress of the "Aborigines of Australia" declared 26 January "A Day of Mourning" for "the whiteman's seizure of our country."[86]
A post-war immigration and baby boom saw a rapid increase in Sydney's population and the spread of low-density housing in suburbs throughout the Cumberland Plain. Immigrants—mostly from Britain and continental Europe—and their children accounted for over three-quarters of Sydney's population growth between 1947 and 1971.[89] The newly created Cumberland County Council oversaw low-density residential developments, the largest at Green Valley and Mount Druitt. Older residential centres such as Parramatta, Bankstown and Liverpool became suburbs of the metropolis.[90] Manufacturing, protected by high tariffs, employed over a third of the workforce from 1945 to the 1960s. However, as the long post-war economic boom progressed, retail and other service industries became the main source of new jobs.[91]
An estimated one million onlookers, most of the city's population, watched Queen Elizabeth II land in 1954 at Farm Cove where Captain Phillip had raised the Union Jack 165 years earlier, commencing her Australian Royal Tour. It was the first time a reigning monarch stepped onto Australian soil.[92]
Increasing high-rise development in Sydney and the expansion of suburbs beyond the "green belt" envisaged by the planners of the 1950s resulted in community protests. In the early 1970s, trade unions and resident action groups imposed green bans on development projects in historic areas such as The Rocks. Federal, State and local governments introduced heritage and environmental legislation.[62] The Sydney Opera House was also controversial for its cost and disputes between architect Jørn Utzon and government officials. However, soon after it opened in 1973 it became a major tourist attraction and symbol of the city.[93] The progressive reduction in tariff protection from 1974 began the transformation of Sydney from a manufacturing centre to a "world city".[94] From the 1980s, overseas immigration grew rapidly, with Asia, the Middle East and Africa becoming major sources. By 2021, the population of Sydney was over 5.2 million, with 40% of the population born overseas. China and India overtook England as the largest source countries for overseas-born residents.[95]
Sydney is a coastal basin with the Tasman Sea to the east, the Blue Mountains to the west, the Hawkesbury River to the north, and the Woronora Plateau to the south.
Sydney spans two geographic regions. The Cumberland Plain lies to the south and west of the Harbour and is relatively flat. The Hornsby Plateau is located to the north and is dissected by steep valleys. The flat areas of the south were the first to be developed; it was not until the construction of the Sydney Harbour Bridge that the northern reaches became more heavily populated. Seventy surf beaches can be found along its coastline, with Bondi Beach being the most famous.
The Nepean River wraps around the western edge of the city and becomes the Hawkesbury River before reaching Broken Bay. Most of Sydney's water storages can be found on tributaries of the Nepean River. The Parramatta River is mostly industrial and drains a large area of Sydney's western suburbs into Port Jackson. The southern parts of the city are drained by the Georges River and the Cooks River into Botany Bay.
There is no single definition of the boundaries of Sydney. The Australian Statistical Geography Standard definition of Greater Sydney covers 12,369 km2 (4,776 sq mi) and includes the local government areas of Central Coast in the north, Hawkesbury in the north-west, Blue Mountains in the west, Sutherland Shire in the south, and Wollondilly in the south-west.[96] The local government area of the City of Sydney covers about 26 square kilometres from Garden island in the east to Bicentennial Park in the west, and south to the suburbs of Alexandria and Rosebery.[97]
The Sydney Basin bioregion includes coastal features of cliffs, beaches, and estuaries. Deep river valleys known as rias were carved during the Triassic period in the Hawkesbury sandstone of the coastal region. The rising sea level between 18,000 and 6,000 years ago flooded the rias to form estuaries and deep harbours.[99] Port Jackson, better known as Sydney Harbour, is one such ria.[102] Sydney features two major soil types: sandy soils (which originate from the Hawkesbury sandstone) and clay (which are from shales and volcanic rocks), though some soils may be a mixture of the two.[103]
At Sydney's primary weather station at Observatory Hill, extreme temperatures have ranged from 45.8 °C (114.4 °F) on 18 January 2013 to 2.1 °C (35.8 °F) on 22 June 1932.[131][132][133] An average of 14.9 days a year have temperatures at or above 30 °C (86 °F) in the central business district (CBD).[130] In contrast, the metropolitan area averages between 35 and 65 days, depending on the suburb.[134] The hottest day in the metropolitan area occurred in Penrith on 4 January 2020, where a high of 48.9 °C (120.0 °F) was recorded.[135] The average annual temperature of the sea ranges from 18.5 °C (65.3 °F) in September to 23.7 °C (74.7 °F) in February.[136] Sydney has an average of 7.2 hours of sunshine per day[137] and 109.5 clear days annually.[4] Due to the inland location, frost is recorded early in the morning in Western Sydney a few times in winter. Autumn and spring are the transitional seasons, with spring showing a larger temperature variation than autumn.[138]
Rainfall has a moderate to low variability and has historically been fairly uniform throughout the year, although in recent years it has been more summer-dominant and erratic.[150][151][152][153] Precipitation is usually higher in summer through to autumn,[124] and lower in late winter to early spring.[127][154][130][155] In late autumn and winter, east coast lows may bring large amounts of rainfall, especially in the CBD.[156] In the warm season black nor'easters are usually the cause of heavy rain events, though other forms of low-pressure areas, including remnants of ex-cyclones, may also bring heavy deluge and afternoon thunderstorms.[157][158] 'Snow' was last alleged in 1836, more than likely a fall of graupel, or soft hail; and in July 2008 the Upper North Shore saw a fall of graupel that was mistaken by many for 'snow'.[159] In 2009, dry conditions brought a severe dust storm towards the city.[160][161]
Sydney area at night, facing west. Wollongong is bottom left, and the Central Coast is at the far right.
The Greater Sydney Commission divides Sydney into three "cities" and five "districts" based on the 33 LGAs in the metropolitan area. The "metropolis of three cities" comprises Eastern Harbour City, Central River City and Western Parkland City.[167] The Australian Bureau of Statistics also includes City of Central Coast (the former Gosford City and Wyong Shire) as part of Greater Sydney for population counts,[168] adding 330,000 people.[169]
Several localities, distinct from suburbs, exist throughout Sydney's inner reaches. Central and Circular Quay are transport hubs with ferry, rail, and bus interchanges. Chinatown, Darling Harbour, and Kings Cross are important locations for culture, tourism, and recreation. The Strand Arcade, located between Pitt Street Mall and George Street, is a historical Victorian-style shopping arcade. Opened on 1 April 1892, its shop fronts are an exact replica of the original internal shopping facades.[171]Westfield Sydney, located beneath the Sydney Tower, is the largest shopping centre by area in Sydney.[172]
Since the late 20th century, there has been a trend of gentrification amongst Sydney's inner suburbs. Pyrmont, located on the harbour, was redeveloped from a centre of shipping and international trade to an area of high density housing, tourist accommodation, and gambling.[173] Originally located well outside of the city, Darlinghurst is the location of the historic Darlinghurst Gaol, manufacturing, and mixed housing. For a period it was known as an area of prostitution. The terrace-style housing has largely been retained and Darlinghurst has undergone significant gentrification since the 1980s.[174][175][176]
Green Square is a former industrial area of Waterloo which is undergoing urban renewal worth $8 billion. On the city harbour edge, the historic suburb and wharves of Millers Point are being built up as the new area of Barangaroo.[177][178] The suburb of Paddington is known for its restored terrace houses, Victoria Barracks, and shopping including the weekly Oxford Street markets.[179]
Newtown, one of the most "Inner West" parts of the Inner West (culturally), is one of the most complete Victorian and Edwardian era commercial precincts in Australia.
The Inner West generally includes the Inner West Council, Municipality of Burwood, Municipality of Strathfield, and City of Canada Bay. These span up to about 11 km west of the CBD. Historically, especially prior to the building of the Harbour Bridge,[180] the outer suburbs of the Inner West such as Strathfield were the location of "country" estates for the colony's elites. By contrast, the inner suburbs in the Inner West, being close to transport and industry, have historically housed working-class industrial workers. These areas have undergone gentrification in the late 20th century, and many parts are now highly valued residential suburbs.[181] As of 2021, an Inner West suburb (Strathfield) remained one of the 20 most expensive postcodes in Australia by median house price (the others were all in metropolitan Sydney, all in Northern Sydney or the Eastern Suburbs).[182] The University of Sydney is located in this area, as well as the University of Technology, Sydney and a campus of the Australian Catholic University. The Anzac Bridge spans Johnstons Bay and connects Rozelle to Pyrmont and the city, forming part of the Western Distributor.
The Inner West is today well known as the location of village commercial centres with cosmopolitan flavours, such as the "Little Italy" commercial centres of Leichhardt, Five Dock and Haberfield,[183] "Little Portugal" in Petersham,[184] "Little Korea" in Strathfield[185] or "Little Shanghai" in Ashfield.[186] Large-scale shopping centres in the area include Westfield Burwood, DFO Homebush and Birkenhead Point Outlet Centre. There is a large cosmopolitan community and nightlife hub on King Street, Newtown.
Residences in Bellevue Hill. Sydney's eastern suburbs are made up of some of the most expensive real estate in the country[190]
The Eastern Suburbs encompass the Municipality of Woollahra, the City of Randwick, the Waverley Municipal Council, and parts of the Bayside Council. They include some of the most affluent and advantaged areas in the country, with some streets being amongst the most expensive in the world. As at 2014, Wolseley Road, Point Piper, had a top price of $20,900 per square metre, making it the ninth-most expensive street in the world.[191] More than 75% of neighbourhoods in the Electoral District of Wentworth fall under the top decile of SEIFA advantage, making it the least disadvantaged area in the country.[192] As of 2021, of the 20 most expensive postcodes in Australia by median house price, nine were in the Eastern Suburbs.[182]
Construction of the CBD and South East Light Rail was completed in April 2020.[196] The project aims to provide reliable and high-capacity tram services to residents in the City and South-East.
The suburb of Cronulla in southern Sydney is close to Royal National Park, Australia's oldest national park. Hurstville, a large suburb with commercial and high-rise residential buildings dominating the skyline, has become a CBD for the southern suburbs.[197]
The North Shore includes the commercial centres of North Sydney and Chatswood. North Sydney itself consists of a large commercial centre, which contains the second largest concentration of high-rise buildings in Sydney after the CBD. North Sydney is dominated by advertising, marketing and associated trades, with many large corporations holding offices.
The Northern Beaches area includes Manly, one of Sydney's most popular holiday destinations. The region also features Sydney Heads, a series of headlands which form the entrance to Sydney Harbour. The Northern Beaches area extends south to the entrance of Port Jackson (Sydney Harbour), west to Middle Harbour and north to the entrance of Broken Bay.[198] The 2021 Australian census found the Northern Beaches to have, in comparison with the rest of Sydney, a large British diaspora and high concentration of people with European ancestry.[199]
As of the end of 2021, half of the 20 most expensive postcodes in Australia (by median house price) were in Northern Sydney, including four on the Northern Beaches, two on the Lower North Shore, three on the Upper North Shore, and one straddling Hunters Hill and Woolwich.[182]
The Hills district generally refers to the suburbs in north-western Sydney including the local government areas of The Hills Shire, parts of the City of Parramatta Council and Hornsby Shire. Actual suburbs and localities that are considered to be in the Hills District can be somewhat amorphous. For example, the Hills District Historical Society restricts its definition to the Hills Shire local government area, yet its study area extends from Parramatta to the Hawkesbury. The region is so named for its characteristically comparatively hilly topography as the Cumberland Plain lifts up, joining the Hornsby Plateau. Windsor and Old Windsor Roads are the second and third roads, respectively, laid in Australia.[200]
On 26 May 2019, The Sydney Metro Northwest, which went from Chatswood to Tallawong, opened, with a large portion running through the Hills District, which meant the Hills District, for the first time, started having heavy rail.[201] Before this, The Hills was served by Bus Rapid Transit.
The greater western suburbs encompasses the areas of Parramatta, the sixth largest business district in Australia, settled the same year as the harbour-side colony,[202]Bankstown, Liverpool, Penrith, and Fairfield. Covering 5,800 km2 (2,200 sq mi) and having an estimated population as at 2017 of 2,288,554, western Sydney has the most multicultural suburbs in the country – Cabramatta has earned the nickname "Little Saigon" due to its Vietnamese population, Fairfield has been named "Little Assyria" for its predominant Assyrian population and Harris Park is known as "Little India" with its plurality of Indian and Hindu population.[203][204][205][206] The population is predominantly of a working class background, with major employment in the heavy industries and vocational trade.[207] Toongabbie is noted for being the third mainland settlement (after Sydney and Parramatta) set up after British colonisation began in 1788, although the site of the settlement is actually in the separate suburb of Old Toongabbie.[208]
Further to the southwest is the region of Macarthur and the city of Campbelltown, a significant population centre until the 1990s considered a region separate to Sydney proper. Macarthur Square, a shopping complex in Campbelltown, has become one of the largest shopping complexes in Sydney.[218] The southwest also features Bankstown Reservoir, the oldest elevated reservoir constructed in reinforced concrete that is still in use and is listed on the State Heritage Register.[219] The southwest is home to one of Sydney's oldest trees, the Bland Oak, which was planted in the 1840s by William Bland in Carramar.[220]
The earliest structures in the colony were built to the bare minimum of standards. Governor Macquarie set ambitious targets for the design of new construction projects. The city now has a world heritage listed building, several national heritage listed buildings, and dozens of Commonwealth heritage listed buildings as evidence of the survival of Macquarie's ideals.[222][223][224]
York Street is an example of a city street in Sydney with an array of intact Victorian heritage architecture.
As the wealth of the settlement increased and Sydney developed into a metropolis after Federation in 1901, its buildings became taller. Sydney's first tower was Culwulla Chambers which topped out at 50 m (160 ft) making 12 floors. The Commercial Traveller's Club, built in 1908, was of similar height at 10 floors. It was built in a brick stone veneer and demolished in 1972.[241] This heralded a change in Sydney's cityscape and with the lifting of height restrictions in the 1960s there came a surge of high-rise construction.[242]
The Great Depression had a tangible influence on Sydney's architecture. New structures became more restrained with far less ornamentation. The most notable architectural feat of this period is the Harbour Bridge. Its steel arch was designed by John Bradfield and completed in 1932. A total of 39,000 tonnes of structural steel span the 503 m (1,650 ft) between Milsons Point and Dawes Point.[243][244]
Modern and International architecture came to Sydney from the 1940s. Since its completion in 1973 the city's Opera House has become a World Heritage Site and one of the world's most renowned pieces of Modern design. Jørn Utzon was awarded the Pritzker Prize in 2003 for his work on the Opera House.[245] Sydney is home to Australia's first building by renowned Canadian-American architect Frank Gehry, the Dr Chau Chak Wing Building (2015). An entrance from The Goods Line–a pedestrian pathway and former railway line–is located on the eastern border of the site.
Sydney surpasses both New York City and Paris real estate prices, having some of the most expensive in the world.[257][258] The city remains Australia's most expensive housing market, with the median house price at $1,595,310 as of December 2023.[259]
There were 1.83 million dwellings in Sydney in 2021 including 900,000 (54%) detached houses, 218,000 (13%) semi-detached terrace houses and 550,000 (33%) units and apartments.[260] Whilst terrace houses are common in the inner city areas, detached houses dominate the landscape in the outer suburbs. Due to environmental and economic pressures, there has been a noted trend towards denser housing, with a 30% increase in the number of apartments between 1996 and 2006.[261] Public housing in Sydney is managed by the Government of New South Wales.[262] Suburbs with large concentrations of public housing include Claymore, Macquarie Fields, Waterloo, and Mount Druitt.
A range of heritage housing styles can be found throughout Sydney. Terrace houses are found in the inner suburbs such as Paddington, The Rocks, Potts Point and Balmain, many of which have been the subject of gentrification.[263][264] These terraces, particularly those in suburbs such as The Rocks, were historically home to Sydney's miners and labourers. In the present day, terrace houses now make up some of the most valuable real estate in the city.[265] Surviving large mansions from the Victorian era are mostly found in the oldest suburbs, such as Double Bay, Darling Point, Rose Bay and Strathfield.[266]
The Royal Botanic Garden is the most iconic green space in the region, hosting both scientific and leisure activities.[268] There are 15 separate parks under the City administration.[269] Parks within the city centre include Hyde Park, The Domain and Prince Alfred Park.
The Centennial Parklands is the largest park in the City of Sydney, comprising 189 ha (470 acres).[270]
The Centennial Parklands is the largest park in the City of Sydney, comprising 189 ha (470 acres).
Hyde Park is the oldest parkland in the country.[273] The largest park in the Sydney metropolitan area is Ku-ring-gai Chase National Park, established in 1894 with an area of 15,400 ha (59 sq mi).[274] It is regarded for its well-preserved records of indigenous habitation – more than 800 rock engravings, cave drawings and middens.[275]
The area now known as The Domain was set aside by Governor Arthur Phillip in 1788 as his private reserve.[276] Under the orders of Macquarie the land to the immediate north of The Domain became the Royal Botanic Garden in 1816. This makes them the oldest botanic garden in Australia.[276] The Gardens host scientific research with herbarium collections, a library and laboratories.[277] The two parks have a total area of 64 ha (0.2 sq mi) with 8,900 individual plant species and receive over 3.5 million annual visits.[278]
To the south of The Domain is Hyde Park, the oldest public parkland in Australia which measures 16.2 ha (0.1 sq mi).[279] Its location was used for both relaxation and grazing of animals from the earliest days of the colony.[280] Macquarie dedicated it in 1810 for the "recreation and amusement of the inhabitants of the town" and named it in honour of Hyde Park in London.
The central business district. Sydney is the financial and economic centre of Australia, having the largest economy and contributing a quarter of Australia's total GDP.[281]
Researchers from Loughborough University have ranked Sydney amongst the top ten world cities that are highly integrated into the global economy.[282] The Global Economic Power Index ranks Sydney eleventh in the world.[283] The Global Cities Index recognises it as fourteenth in the world based on global engagement.[284] There is a significant concentration of foreign banks and multinational corporations in Sydney and the city is promoted as Australia's financial capital and one of the Asia–Pacific's leading financial hubs.[285][286]
The prevailing economic theory during early colonial days was mercantilism, as it was throughout most of Western Europe.[287] The economy struggled at first due to difficulties in cultivating the land and the lack of a stable monetary system. Governor Macquarie created two coins from every Spanish silver dollar in circulation.[287] The economy was capitalist in nature by the 1840s as the proportion of free settlers increased, the maritime and wool industries flourished, and the powers of the East India Company were curtailed.[287]
Wheat, gold, and other minerals became export industries towards the end of the 1800s.[287] Significant capital began to flow into the city from the 1870s to finance roads, railways, bridges, docks, courthouses, schools and hospitals. Protectionist policies after federation allowed for the creation of a manufacturing industry which became the city's largest employer by the 1920s.[287] These same policies helped to relieve the effects of the Great Depression during which the unemployment rate in New South Wales reached as high as 32%.[287] From the 1960s onwards Parramatta gained recognition as the city's second CBD and finance and tourism became major industries and sources of employment.[287]
Sydney's nominal gross domestic product was AU$400.9 billion and AU$80,000 per capita[288] in 2015.[289][286] Its gross domestic product was AU$337 billion in 2013, the largest in Australia.[289] The financial and insurance services industry accounts for 18.1% of gross product, ahead of professional services with 9% and manufacturing with 7.2%. The creative and technology sectors are also focus industries for the City of Sydney and represented 9% and 11% of its economic output in 2012.[290][291]
There were 451,000 businesses based in Sydney in 2011, including 48% of the top 500 companies in Australia and two-thirds of the regional headquarters of multinational corporations.[292] Global companies are attracted to the city in part because its time zone spans the closing of business in North America and the opening of business in Europe. Most foreign companies in Sydney maintain significant sales and service functions but comparably less production, research, and development capabilities.[293] There are 283 multinational companies with regional offices in Sydney.[294]
Sydney has been ranked between the fifteenth and the fifth most expensive city in the world and is the most expensive city in Australia.[296] Of the 15 categories only measured by UBS in 2012, workers receive the seventh highest wage levels of 77 cities in the world.[296] Working residents of Sydney work an average of 1,846 hours per annum with 15 days of leave.[296]
The labour force of Greater Sydney Region in 2016 was 2,272,722 with a participation rate of 61.6%.[297] It comprised 61.2% full-time workers, 30.9% part-time workers, and 6.0% unemployed individuals.[260][298] The largest reported occupations are professionals, clerical and administrative workers, managers, technicians and trades workers, and community and personal service workers.[260] The largest industries by employment across Greater Sydney are Health Care and Social Assistance (11.6%), Professional Services (9.8%), Retail Trade (9.3%), Construction (8.2%), Education and Training (8.0%), Accommodation and Food Services (6.7%), and Financial and Insurance Services (6.6%).[2] The Professional Services and Financial and Insurance Services industries account for 25.4% of employment within the City of Sydney.[299]
In 2016, 57.6% of working-age residents had a weekly income of less than $1,000 and 14.4% had a weekly income of $1,750 or more.[300] The median weekly income for the same period was $719 for individuals, $1,988 for families, and $1,750 for households.[301]
Unemployment in the City of Sydney averaged 4.6% for the decade to 2013, much lower than the current rate of unemployment in Western Sydney of 7.3%.[286][302] Western Sydney continues to struggle to create jobs to meet its population growth despite the development of commercial centres like Parramatta. Each day about 200,000 commuters travel from Western Sydney to the CBD and suburbs in the east and north of the city.[302]
Home ownership in Sydney was less common than renting prior to the Second World War but this trend has since reversed.[261] Median house prices have increased by an average of 8.6% per annum since 1970.[303][304] The median house price in March 2014 was $630,000.[305] The primary cause of rising prices is the increasing cost of land and scarcity.[306] 31.6% of dwellings in Sydney are rented, 30.4% are owned outright and 34.8% are owned with a mortgage.[260] 11.8% of mortgagees in 2011 had monthly loan repayments of less than $1,000 and 82.9% had monthly repayments of $1,000 or more.[2] 44.9% of renters for the same period had weekly rent of less than $350 whilst 51.7% had weekly rent of $350 or more. The median weekly rent in Sydney in 2011 was $450.[2]
Macquarie gave a charter in 1817 to form the first bank in Australia, the Bank of New South Wales.[307] New private banks opened throughout the 1800s but the financial system was unstable. Bank collapses were frequent and a crisis point was reached in 1893 when 12 banks failed.[307]
The Bank of New South Wales exists to this day as Westpac.[308] The Commonwealth Bank of Australia was formed in Sydney in 1911 and began to issue notes backed by the resources of the nation. It was replaced in this role in 1959 by the Reserve Bank of Australia, also based in Sydney.[307] The Australian Securities Exchange began operating in 1987 and with a market capitalisation of $1.6 trillion is now one of the ten largest exchanges in the world.[309]
The Financial and Insurance Services industry now constitutes 43% of the economic product of the City of Sydney.[285] Sydney makes up half of Australia's finance sector and has been promoted by consecutive Commonwealth Governments as the Asia–Pacific's leading financial centre.[20][21][310] In the 2017 Global Financial Centres Index, Sydney was ranked as having the eighth most competitive financial centre in the world.[311]
Sydney has been a manufacturing city since the 1920s. By 1961 the industry accounted for 39% of all employment and by 1970 over 30% of all Australian manufacturing jobs were in Sydney.[314] Its status has declined in recent decades, making up 12.6% of employment in 2001 and 8.5% in 2011.[2][314] Between 1970 and 1985 there was a loss of 180,000 manufacturing jobs.[314] Despite this, Sydney still overtook Melbourne as the largest manufacturing centre in Australia in the 2010s,[315] with a manufacturing output of $21.7 billion in 2013.[316] Observers have credited Sydney's focus on the domestic market and high-tech manufacturing for its resilience against the high Australian dollar of the early 2010s.[316] The Smithfield-Wetherill Park Industrial Estate in Western Sydney is the largest industrial estate in the Southern Hemisphere and is the centre of manufacturing and distribution in the region.[317]
Darling Harbour is a major entertainment and tourism precinct.
Sydney is a gateway to Australia for many international visitors and ranks among the top sixty most visited cities in the world.[318] It has hosted over 2.8 million international visitors in 2013, or nearly half of all international visits to Australia. These visitors spent 59 million nights in the city and a total of $5.9 billion.[24] The countries of origin in descending order were China, New Zealand, the United Kingdom, the United States, South Korea, Japan, Singapore, Germany, Hong Kong, and India.[319]
The city also received 8.3 million domestic overnight visitors in 2013 who spent a total of $6 billion.[319] 26,700 workers in the City of Sydney were directly employed by tourism in 2011.[320] There were 480,000 visitors and 27,500 people staying overnight each day in 2012.[320] On average, the tourism industry contributes $36 million to the city's economy per day.[320]
Sydney is the highest-ranking city in the world for international students. More than 50,000 international students study at the city's universities and a further 50,000 study at its vocational and English language schools.[284][325] International education contributes $1.6 billion to the local economy and creates demand for 4,000 local jobs each year.[326]
In 2023, Sydney was ranked the least affordable city to buy a house in Australia and the second least affordable city in the world, after Hong Kong,[327] with the average Sydney house price in late 2023 costing A$1.59 million, and the average unit price costing A$795,000.[328] As of early 2024, Sydney is often described in the media as having a housing shortage, or suffering a housing crisis.[329][330]
The population of Sydney in 1788 was less than 1,000.[332] With convict transportation it almost tripled in ten years to 2,953.[333] For each decade since 1961 the population has increased by more than 250,000.[334] The 2021 census recorded the population of Greater Sydney as 5,231,150.[1] The Australian Treasury expects the population will grow to 6.5 million in 2033–34.[335] The four most densely populated suburbs in Australia are located in Sydney with each having more than 13,000 residents per square kilometre (33,700 residents per square mile).[336] Between 1971 and 2018, Sydney experienced a net loss of 716,832 people to the rest of Australia, but its population grew due to overseas arrivals and a healthy birth rate.[337]
The median age of Sydney residents is 37 and 14.8% of people are 65 or older.[260] 48.6% of Sydney's population is married whilst 36.7% have never been married.[260] 49.0% of families are couples with children, 34.4% are couples without children, and 14.8% are single-parent families.[260]
At the 2021 census, 40.5% of Sydney's population was born overseas. Foreign countries of birth with the greatest representation are mainland China, India, England, Vietnam, Philippines and New Zealand.[11]
42% of households in Sydney use a language other than English, with the most common being Mandarin (5%), Arabic (4.2%), Cantonese (2.8%), Vietnamese (2.2%) and Hindi (1.5%).[340]
In 2021, Christianity was the largest religious affiliation at 46%, the largest denominations of which were Catholicism at 23.1% and Anglicanism at 9.2%. 30.3% of Sydney residents identified as having no religion. The most common non-Christian religious affiliations were Islam (6.3%), Hinduism (4.8%), Buddhism (3.8%), Sikhism (0.7%), and Judaism (0.7%). About 500 people identified with traditional Aboriginal religions.[11]
The Church of England was the only recognised church before Governor Macquarie appointed official Catholic chaplains in 1820.[341] Macquarie also ordered the construction of churches such as St Matthew's, St Luke's, St James's, and St Andrew's. Religious groups, alongside secular institutions, have played a significant role in education, health and charitable services throughout Sydney's history.[342]
Crime in Sydney is low, with The Independent ranking Sydney as the fifth safest city in the world in 2019.[343] However, drug use is a significant problem. Methamphetamine is heavily consumed compared to other countries, while heroin is less common.[344] One of the biggest crime-related issues in recent times was the introduction of lockout laws in February 2014,[345] in an attempt to curb alcohol-fuelled violence. Patrons could not enter clubs or bars in the inner-city after 1:30am, and last drinks were called at 3am. The lockout laws were removed in January 2020.[346]
Ku-ring-gai Chase National Park is rich in Indigenous Australian heritage, containing around 1,500 pieces of Aboriginal rock art – the largest cluster of Indigenous sites in Australia. The park's indigenous sites include petroglyphs, art sites, burial sites, caves, marriage areas, birthing areas, midden sites, and tool manufacturing locations, which are dated to be around 5,000 years old. The inhabitants of the area were the Garigal people.[347][348] Other rock art sites exist in the Sydney region, such as in Terrey Hills and Bondi, although the locations of most are not publicised to prevent damage by vandalism, and to retain their quality, as they are still regarded as sacred sites by Indigenous Australians.[349]
Sydney's first commercial theatre opened in 1832 and nine more had commenced performances by the late 1920s. The live medium lost much of its popularity to the cinema during the Great Depression before experiencing a revival after World War II.[360] Prominent theatres in the city today include State Theatre, Theatre Royal, Sydney Theatre, The Wharf Theatre, and Capitol Theatre. Sydney Theatre Company maintains a roster of local, classical, and international plays. It occasionally features Australian theatre icons such as David Williamson, Hugo Weaving, and Geoffrey Rush. The city's other prominent theatre companies are New Theatre, Belvoir, and Griffin Theatre Company. Sydney is also home to Event Cinemas' first theatre, which opened on George St in 1913, under its former Greater Union brand; the theatre currently operates, and is regarded as one of Australia's busiest cinema locations.
Many writers have originated in and set their work in Sydney. Others have visited the city and commented on it. Some of them are commemorated in the Sydney Writers Walk at Circular Quay. The city was the headquarters for Australia's first published newspaper, the Sydney Gazette.[362] Watkin Tench's A Narrative of the Expedition to Botany Bay (1789) and A Complete Account of the Settlement at Port Jackson in New South Wales (1793) have remained the best-known accounts of life in early Sydney.[363] Since the infancy of the establishment, much of the literature set in Sydney were concerned with life in the city's slums and working-class communities, notably William Lane's The Working Man's Paradise (1892), Christina Stead's Seven Poor Men of Sydney (1934) and Ruth Park's The Harp in the South (1948).[364] The first Australian-born female novelist, Louisa Atkinson, set several novels in Sydney.[365] Contemporary writers, such as Elizabeth Harrower, were born in the city and set most of their work there–Harrower's debut novel Down in the City (1957) was mostly set in a King's Cross apartment.[366][367][368] Well known contemporary novels set in the city include Melina Marchetta's Looking for Alibrandi (1992), Peter Carey's 30 Days in Sydney: A Wildly Distorted Account (1999), J. M. Coetzee's Diary of a Bad Year (2007) and Kate Grenville's The Secret River (2010). The Sydney Writers' Festival is held annually between April and May.[369]
Sydney hosts several festivals throughout the year. The city's New Year's Eve celebrations are the largest in Australia.[373] The Royal Easter Show is held every year at Sydney Olympic Park. Sydney Festival is Australia's largest arts festival.[374] The travelling rock music festival Big Day Out originated in Sydney. The city's two largest film festivals are Sydney Film Festival and Tropfest. Vivid Sydney is an annual outdoor exhibition of art installations, light projections, and music. In 2015, Sydney was ranked the 13th top fashion capital in the world.[375] It hosts the Australian Fashion Week in autumn. Sydney Mardi Gras has commenced each February since 1979.
Sydney's Chinatown has had numerous locations since the 1850s. It moved from George Street to Campbell Street to its current setting in Dixon Street in 1980.[376] Little Italy is located in Stanley Street.[287]
Australia's national broadcaster, the ABC, is headquartered in Ultimo.
The Sydney Morning Herald is Australia's oldest newspaper still in print; it has been published continuously since 1831.[380] Its competitor is The Daily Telegraph, in print since 1879.[381] Both papers have Sunday tabloid editions called The Sun-Herald and The Sunday Telegraph respectively. The Bulletin was founded in Sydney in 1880 and became Australia's longest running magazine. It closed after 128 years of continuous publication.[382] Sydney heralded Australia's first newspaper, the Sydney Gazette, published until 1842.
Sydney's earliest migrants brought with them a passion for sport but were restricted by the lack of facilities and equipment. The first organised sports were boxing, wrestling, and horse racing from 1810 in Hyde Park.[392] Horse racing remains popular and events such as the Golden Slipper Stakes attract widespread attention. The first cricket club was formed in 1826 and matches were played within Hyde Park throughout the 1830s and 1840s.[392] Cricket is a favoured sport in summer and big matches have been held at the Sydney Cricket Ground since 1878. The New South Wales Blues compete in the Sheffield Shield league and the Sydney Sixers and Sydney Thunder contest the national Big Bash Twenty20 competition.
Women were first allowed to participate in recreational swimming when separate baths were opened at Woolloomooloo Bay in the 1830s. From being illegal at the beginning of the century, sea bathing gained immense popularity during the early 1900s and the first surf lifesaving club was established at Bondi Beach.[392][393]Disputes about appropriate clothing for surf bathing surfaced occasionally and concerned men as well as women. The City2Surf is an annual 14 km (8.7 mi) running race from the CBD to Bondi Beach and has been held since 1971. In 2010, 80,000 runners participated which made it the largest run of its kind in the world.[394]
Sailing races have been held on Sydney Harbour since 1827.[395] Yachting has been popular amongst wealthier residents since the 1840s and the Royal Sydney Yacht Squadron was founded in 1862. The Sydney to Hobart Yacht Race is a 1,170 km (727 mi) event that starts from Sydney Harbour on Boxing Day.[396] Since its inception in 1945 it has been recognised as one of the most difficult yacht races in the world.[397] Six sailors died and 71 vessels of 115 failed to finish in the 1998 edition.[398]
Sydney benefitted from the construction of significant sporting infrastructure in preparation for its hosting of the 2000 Summer Olympics. The Sydney Olympic Park accommodates athletics, aquatics, tennis, hockey, archery, baseball, cycling, equestrian, and rowing facilities. It also includes the high capacity Stadium Australia used for rugby, soccer, and Australian rules football. The Sydney Football Stadium was completed in 1988 and was used for rugby and soccer matches. Sydney Cricket Ground was opened in 1878 and is used for both cricket and Australian rules football fixtures.[392]
Sydney was one of the host cities during the 2023 FIFA Women's World Cup. Sydney Football Stadium and Stadium Australia were selected as venues, with the later hosting the final.[400]
The first five governors had near autocratic power in the colony of New South Wales, subject only to the laws of England and the supervision of the Colonial Office in London. Sydney was the seat of government for the colony which encompassed over half the Australian continent.[401] The first Legislative Council met in 1826,[402] and in 1842, the imperial parliament expanded and reformed the council, making it partly elected.[403] In the same year, the town of Sydney officially became a city and an elected municipal council was established.[404][405] The council had limited powers, mostly relating to services such as street lighting and drainage.[406] Its boundaries were restricted to an area of 11.6 square kilometres, taking in the city centre and the modern suburbs of Woolloomooloo, Surry Hills, Chippendale, and Pyrmont.[63] As Sydney grew, other municipal councils were formed to provide local administration.[407]
In 1856, New South Wales achieved responsible government with the introduction of a bicameral parliament, based in Sydney, comprising a directly elected Legislative Assembly and a nominated Legislative Council.[408] With the federation of the Australian colonies in 1901, Sydney became the capital of the state of New South Wales and its administration was divided between the Commonwealth, State and constituent local governments.[408]
In common with other Australian capital cities, Sydney has no single local government covering its whole area. Local government areas have responsibilities such as local roads, libraries, child care, community services and waste collection, whereas the state government retains responsibility for main roads, traffic control, public transport, policing, education, and major infrastructure project.[409] There are 33 local government areas which are wholly or mostly within Greater Sydney as defined by the Australian Statistical Geography Standard.[96][410]
In the past, the state has tended to resist amalgamating Sydney's more populated local government areas as merged councils could pose a threat to its governmental power.[417] Established in 1842, the City of Sydney is one such local government area and includes the CBD and some adjoining inner suburbs.[418] It is responsible for fostering development in the local area, providing local services (waste collection and recycling, libraries, parks, sporting facilities), promoting the interests of residents, supporting organisations that target the local community, and attracting and providing infrastructure for commerce, tourism, and industry.[419] The City of Sydney is led by an elected Council and Lord Mayor.[420]
Education became a focus for the colony from the 1870s when public schools began to form and schooling became compulsory.[422] By 2011, 90% of working age residents had completed some schooling and 57% had completed the highest level of school.[2] 1,390,703 people were enrolled in an educational institution in 2011 with 45.1% of these attending school and 16.5% studying at a university.[260] Undergraduate or postgraduate qualifications are held by 22.5% of working age Sydney residents and 40.2% of working age residents of the City of Sydney.[2][423] The most common fields of tertiary qualification are commerce (22.8%), engineering (13.4%), society and culture (10.8%), health (7.8%), and education (6.6%).[2]
The first hospital in the new colony was a collection of tents at The Rocks. Many of the convicts that survived the trip suffered from dysentery, smallpox, scurvy, and typhoid. Healthcare facilities remained inadequate despite the arrival of a prefabricated hospital with the Second Fleet and the construction of new hospitals at Parramatta, Windsor, and Liverpool in the 1790s.[429]
Governor Macquarie arranged for the construction of Sydney Hospital, completed in 1816.[429] Parts of the facility have been repurposed for use as Parliament House but the hospital itself still operates. The city's first emergency department was established at Sydney Hospital in 1870. Demand for emergency medical care increased from 1895 with the introduction of an ambulance service.[429] The Sydney Hospital also housed Australia's first teaching facility for nurses, the Nightingale Wing, established with the input of Florence Nightingale in 1868.[430]
The motor vehicle, more than any other factor, has determined the pattern of Sydney's urban development since World War II.[440] The growth of low-density housing in the city's outer suburbs has made car ownership necessary for hundreds of thousands of households. The percentage of trips taken by car has increased from 13% in 1947 to 50% in 1960 and 70% in 1971.[440] The most important roads in Sydney were the nine Metroads, including the 110 km (68 mi) Sydney Orbital Network. Sydney's reliance on motor vehicles and its sprawling road network has been criticised by proponents of mass public transport and high-density housing.[441][442][443] The Light Horse Interchange in western Sydney is the largest in the southern hemisphere.[444]
There can be up to 350,000 cars using Sydney's roads simultaneously during peak hour, leading to significant traffic congestion.[440] 84.9% of Sydney households own a motor vehicle and 46.5% own two or more.[260] With a rate of 26.3% in 2014, Sydney has the highest utilisation of public transport for travel to work of any Australian capital.[445] In contrast, in 2014 only 25.2% of working residents in the City of Sydney use a car, whilst 15.8% take a train, 13.3% use a bus, and 25.3% walk.[446] Several significant infrastructure projects have been completed since. The CBD features a series of alleyways and lanes that provide off-street vehicular access to city buildings and as well as pedestrian routes through city buildings.[447]
Central station is the busiest railway station in Australia, and the city's main public transport hub.
Sydney has the largest public transport network in Australia, with 67% of residents having access to adequate public transport services.[448] Sydney's rail network began with the construction of a rail line to present-day Granville in 1855. Afterwards, the network grew with European settlement in the 19th century.[449] The first electric trains were introduced in 1926, by which point electric trams were also running. By 1991, all lines within Sydney were electrified.[450] The rail network, as well as all public transport within Sydney, is ticketed through Opal cards, reusable and contactless cards that are used to automatically calculate and collect transport fares.
Established in 1906, Central station is the largest and busiest railway station in the state and is the main hub of the city's rail network.[451]Sydney Trains is the suburban rail service. Its tracks form part of the New South Wales railway network. It serves 168 stations across the city and had an annual ridership of 302 million passenger journeys in 2023–24.[452] Sydney's railway was first constructed in 1854 with progressive extension to the network to serve both freight and passengers. The main station is the Central railway station in the southern part of the CBD. In the 1850s and 1860s, the railway reached areas that are now outer suburbs of Sydney.[440]
The Sydney Metro is a driverlessrapid transit network separate from the suburban rail network, with connections at major interchange stations. Currently, the network consists of a single line extending from Tallawong in the north-west to the city and Sydenham. This line, designated as the M1, will be extended to Bankstown in 2025 with suburbs previously on the Bankstown railway line currently closed for conversion to the metro. A new line through the inner west to Parramatta is planned to be built by 2030.[453][454] It currently serves 21 stations. A line to serve the greater west is planned for 2026 and will include a station for the second international airport. Sydney metro operates with much higher frequency than the suburban rail network, with service intervals of 3-4 minutes compared to Sydney Trains' 10-15 minutes. The scheme is intended to increase Sydney's public transport capacity by 60%.[455][456]
Sydney once had one of the largest tram networks in the British Empire after London.[457] It served routes covering 291 km (181 mi). The internal combustion engine made buses more flexible than trams and consequently more popular, leading to the progressive closure of the network with the final tram operating in 1961.[440] From 1930 there were 612 buses across Sydney carrying 90 million passengers per annum.[458]
Bus services are conducted by private operators under contract to Transport for NSW. Integrated tickets called Opal cards operate on bus routes. In total, nearly 225 million boardings were recorded across the bus network.[463]NightRide is a nightly bus service that operate between midnight and 5am.
Sydney Airport, officially "Sydney Kingsford-Smith Airport", is located in Mascot. It services 46 international and 23 domestic destinations.[26] As the busiest airport in Australia, it handled 37.9 million passengers in 2013 and 530,000 tonnes of freight in 2011.[26] A second airport, Western Sydney Airport, is under construction at Badgerys Creek and will open in late 2026,[465] at a cost of $2.5 billion.[466] Notably, it will not feature a curfew, unlike Sydney Kingsford-Smith Airport, which imposes a suspension of all aircraft operations between 11pm and 6am. Bankstown Airport is Sydney's second busiest airport, and serves general aviation, charter and some scheduled cargo flights. Bankstown is also the fourth busiest airport in Australia by number of aircraft movements.[467] Other airports include Camden Airport, The Oaks Airfield, and Menangle Airfield, which are mostly used for general aviation, flight training[468] and by private operators. Seaplane terminals are located at Rose Bay and Palm Beach, and military airports at Holsworthy and Richmond. Port Botany has surpassed Port Jackson as the city's major shipping port. Cruise ship terminals are located at Sydney Cove and White Bay.
Obtaining sufficient fresh water was difficult during early colonial times. A catchment called the Tank Stream sourced water from what is now the CBD but was little more than an open sewer by the end of the 1700s.[469] The Botany Swamps Scheme was one of several ventures during the mid-1800s that saw the construction of wells, tunnels, steam pumping stations, and small dams to service Sydney's growing population.[469]
The Upper Nepean Scheme came into operation in 1886. It transports water 100 km (62 mi) from the Nepean, Cataract, and Cordeaux rivers and continues to service about 15% of Sydney's water needs.[469] Dams were built on these three rivers between 1907 and 1935.[469] In 1977 the Shoalhaven Scheme brought several more dams into service.[470]
As climate change, greenhouse gas emissions and pollution have become a major issue for Australia, Sydney has in the past been criticised for its lack of focus on reducing pollution and emissions and maintaining water quality.[478] The release of the Metropolitan Air Quality Scheme (MAQS) led to a broader understanding of the causation of pollution in Sydney, allowing the government to form appropriate responses.[479]
The City of Sydney became the first council in Australia to achieve formal certification as carbon-neutral in 2008.[490][491] The city has reduced its 2007 carbon emissions by 6% and since 2006 has reduced carbon emissions from city buildings by up to 20%.[492][493] The Sustainable Sydney 2030 program presented a guide to reducing energy in homes and offices by 30%.[492][494] Reductions in energy consumption have slashed energy bills by $30 million a year.[495]Solar panels have been established on many CBD buildings to minimise carbon pollution by around 3,000 tonnes a year.[496]
The city also has an "urban forest growth strategy", in which it aims to regularly increase the tree coverage in the city by frequently planting trees with strong leaf density and vegetation to provide cleaner air and create moisture during hot weather, thus lowering city temperatures.[497] Sydney has also become a leader in the development of green office buildings and enforcing the requirement of all building proposals to be energy-efficient. The One Central Park development, completed in 2013, is an example of this implementation.[498][499][500][501]
Australian cities are some of the most car-dependent cities in the world,[502] especially by world city standards, although Sydney's is the lowest of Australia's major cities at 66%.[503] Sydney also has the highest usage of public transport in an Australian city, at 27%–comparable with New York City, Shanghai and Berlin. Despite its high ranking for an Australian city, Sydney has a low level of public transport services, with a historically low-density layout and significant urban sprawl, thus increasing the likelihood of car dependency.[504][505]
Strategies have been implemented to reduce private vehicle pollution by encouraging public transport,[506] initiating the development of high density housing and introducing a fleet of 10 new electric cars, the largest order of the pollution-free vehicle in Australia.[507] Electric cars do not produce carbon monoxide and nitrous oxide, which contribute to climate change.[508][509]Cycling trips increased by 113% across Sydney's inner-city from 2010 to 2015, at which point about 2,000 bikes were passing through top peak-hour intersections on an average weekday.[492] Transport developments in the north-west and east of the city have been designed to encourage use of the expanding public transportation system.
^In accordance with the Australian Bureau of Statistics source, England, Scotland, Mainland China and the Special Administrative Regions of Hong Kong and Macau are listed separately.
^The Australian Bureau of Statistics has stated that most who nominate "Australian" as their ancestry are part of the Anglo-Celtic group.[338]
^Indigenous identification is separate to the ancestry question on the Australian Census and persons identifying as Aboriginal or Torres Strait Islander may identify any ancestry.
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^"Modelling and simulation of seasonal rainfall"(PDF). Centre for Computer Assisted Research Mathematics and its Applications (CARMA). 20 May 2014. Archived from the original(PDF) on 13 March 2019. Retrieved 25 February 2016. Brisbane and Sydney each have a humid sub-tropical or temperate climate with no pronounced dry season...the classification is Cfa
^Sharples, J.J. Mills, G.A., McRae, R.H.D., Weber, R.O. (2010) Elevated fire danger conditions associated with foehn-like winds in southeastern Australia. Journal of Applied Meteorology and Climatology.
^Sharples, J.J., McRae, R.H.D., Weber, R.O., Mills, G.A. (2009) Foehn-like winds and fire danger anomalies in southeastern Australia. Proceedings of the 18th IMACS World Congress and MODSIM09. 13–17 July, Cairns.
^Power, S., Tseitkin, F., Torok, S., Lavery, B., Dahni, R. and McAvaney, B. 1998. Australian temperature, Australian rainfall and the Southern Oscillation, 1910–1992: coherent variability and recent changes. Aust. Met. Mag., 47, 85–101
^"Sydney winter not snow, just hail". Sydney Morning Herald. 27 July 2008. Archived from the original on 23 July 2014. Retrieved 15 November 2013. Mr Zmijewski doubted the 1836 snow report, saying weather observers of the era lacked the expertise of today. "We are almost in the sub-tropics in Sydney", he said.
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^Jones, I., and Verdel, C. (2015). Basalt distribution and volume estimates of Cenozoic volcanism in the Bowen Basin region of eastern Australia: Implications for a waning mantle plume. Australian Journal of Earth Sciences, 62(2), 255–263.
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The World Wide Web has become a major delivery platform for a variety of complex and sophisticated enterprise applications in several domains. In addition to their inherent multifaceted functionality, these Web applications exhibit complex behaviour and place some unique demands on their usability, performance, security, and ability to grow and evolve. However, a vast majority of these applications continue to be developed in an ad hoc way, contributing to problems of usability, maintainability, quality and reliability.[1][2] While Web development can benefit from established practices from other related disciplines, it has certain distinguishing characteristics that demand special considerations. In recent years, there have been developments towards addressing these considerations.
Web engineering focuses on the methodologies, techniques, and tools that are the foundation of Web application development and which support their design, development, evolution, and evaluation. Web application development has certain characteristics that make it different from traditional software, information systems, or computer application development.
Web engineering is multidisciplinary and encompasses contributions from diverse areas: systems analysis and design, software engineering, hypermedia/hypertext engineering, requirements engineering, human-computer interaction, user interface, data engineering, information science, information indexing and retrieval, testing, modelling and simulation, project management, and graphic design and presentation. Web engineering is neither a clone nor a subset of software engineering, although both involve programming and software development. While Web Engineering uses software engineering principles, it encompasses new approaches, methodologies, tools, techniques, and guidelines to meet the unique requirements of Web-based applications.
Proponents of Web engineering supported the establishment of Web engineering as a discipline at an early stage of Web. Major arguments for Web engineering as a new discipline are:
Web-based Information Systems (WIS) development process is different and unique.[3]
Web engineering is multi-disciplinary; no single discipline (such as software engineering) can provide a complete theory basis, body of knowledge and practices to guide WIS development.[4]
Issues of evolution and lifecycle management when compared to more 'traditional' applications.
Web-based information systems and applications are pervasive and non-trivial. The prospect of Web as a platform will continue to grow and it is worth being treated specifically.
However, it has been controversial, especially for people in other traditional disciplines such as software engineering, to recognize Web engineering as a new field. The issue is how different and independent Web engineering is, compared with other disciplines.
Main topics of Web engineering include, but are not limited to, the following areas:
^Roger S Pressman, "What a Tangled Web we Weave," IEEE Software, Jan/Feb 2001, Vol. 18, No.1, pp 18-21
^Gerti Kappel, Birgit Proll, Seiegfried, and Werner Retschitzegger, "An Introduction to Web Engineering," in Web Engineering, Gerti Kappel, et al. (eds.) John Wiley and Sons, Heidelberg, Germany, 2003
^Deshpande, Yogesh; Hansen, Steve (2001). "Web Engineering: Creating Discipline among Disciplines". IEEE MultiMedia. 8 (1): 81–86. doi:10.1109/93.917974.
Robert L. Glass, "Who's Right in the Web Development Debate?" Cutter IT Journal, July 2001, Vol. 14, No.7, pp 6–0.
S. Ceri, P. Fraternali, A. Bongio, M. Brambilla, S. Comai, M. Matera. "Designing Data-Intensive Web Applications". Morgan Kaufmann Publisher, Dec 2002, ISBN1-55860-843-5
"Engineering Web Applications", by Sven Casteleyn, Florian Daniel, Peter Dolog and Maristella Matera, Springer, 2009, ISBN978-3-540-92200-1
"Web Engineering: Modelling and Implementing Web Applications", edited by Gustavo Rossi, Oscar Pastor, Daniel Schwabe and Luis Olsina, Springer Verlag HCIS, 2007, ISBN978-1-84628-922-4
"Cost Estimation Techniques for Web Projects", Emilia Mendes, IGI Publishing, ISBN978-1-59904-135-3
"Web Engineering - The Discipline of Systematic Development of Web Applications", edited by Gerti Kappel, Birgit Pröll, Siegfried Reich, and Werner Retschitzegger, John Wiley & Sons, 2006
"Web Engineering", edited by Emilia Mendes and Nile Mosley, Springer-Verlag, 2005
"Web Engineering: Principles and Techniques", edited by Woojong Suh, Idea Group Publishing, 2005
"Building Web Applications with UML" (2nd edition), by Jim Conallen, Pearson Education, 2003
"Information Architecture for the World Wide Web" (2nd edition), by Peter Morville and Louis Rosenfeld, O'Reilly, 2002
"Web Site Engineering: Beyond Web Page Design", by Thomas A. Powell, David L. Jones and Dominique C. Cutts, Prentice Hall, 1998
"Designing Data-Intensive Web Applications", by S. Ceri, P. Fraternali, A. Bongio, M. Brambilla, S. Comai, M. Matera. Morgan Kaufmann Publisher, Dec 2002, ISBN1-55860-843-5
Pressman, R.S., 'Applying Web Engineering', Part 3, Chapters 16–20, in Software Engineering: A Practitioner's Perspective, Sixth Edition, McGraw-Hill, New York, 2004. http://www.rspa.com/'
Why is professional website design important for businesses in Sydney?
A professionally designed website is crucial for businesses in Sydney because it’s often the first impression potential customers have. With intense competition in the Australian market, having a visually appealing, easy-to-navigate site helps you stand out. A well-structured website improves user experience, making it simple for visitors to find information about your products or services. It also ensures your site is mobile-responsive, which is essential as more Australians browse on smartphones. Furthermore, professional design incorporates SEO best practices, helping your business rank higher in local search results and attract organic traffic. Investing in expert website design not only elevates your brand credibility but also drives engagement and conversions, ultimately boosting sales and growth across Sydney and beyond.
How much does a custom website design cost in Sydney?
The cost of a custom website design in Sydney varies depending on complexity, features, and the designer’s expertise. For a basic brochure-style site with up to five pages, you might expect to pay between AUD 2,000 and AUD 5,000. If you require e-commerce functionality, blog integration, or bespoke graphics and animations, prices typically range from AUD 6,000 to AUD 15,000. Larger enterprises with complex needs—such as membership portals or custom API integrations—can see budgets exceed AUD 20,000. Remember, cheaper options often use off-the-shelf templates, which may limit flexibility and SEO performance. Investing appropriately ensures your site not only looks great but also aligns with your brand strategy, is optimised for search engines, and delivers a seamless user experience to Sydney customers.
How long does it take to design and launch a website in Sydney?
The timeline for designing and launching a website in Sydney depends on project scope and stakeholder feedback. A straightforward, template-based site with minimal customisation can go live in as little as 2–4 weeks. For a fully bespoke design—complete with unique branding elements, custom graphics, and multiple rounds of revisions—you should allow 6–12 weeks. E-commerce sites and projects requiring product uploads, payment gateway setup, and inventory management may extend development by an additional 2–4 weeks. Delays can occur if content (like text, images or videos) isn’t provided promptly, or if there are multiple decision-makers requiring sign-off. Clear communication and a detailed project plan help keep timelines on track, ensuring a smooth launch for Sydney businesses.
What is responsive design, and why does my Sydney business need it?
Responsive design ensures your website automatically adapts its layout and functionality to suit desktops, tablets, and smartphones. Given that over 70% of Australians now browse on mobile devices, a responsive site delivers an optimal user experience regardless of screen size. This adaptability not only improves customer engagement—by preventing frustrating pinch-and-zoom—but also positively impacts SEO, as Google prioritises mobile-friendly sites in search rankings. For Sydney businesses, responsive design means your services and products are easily discoverable and accessible on the go, whether someone is researching on their morning commute or searching for “coffee near me” while exploring the CBD. Ultimately, responsive design boosts conversions and strengthens your brand reputation across all devices.
How do I choose the right CMS for my Sydney website?
Choosing the right content management system (CMS) hinges on your business needs, technical expertise, and growth plans. WordPress is a popular choice for its flexibility, ease of use, and extensive plugin ecosystem—ideal for blogs, portfolios, and small-to-medium businesses in Sydney. For larger enterprises or e-commerce-heavy sites, platforms like Shopify or Magento offer robust storefront management and secure payment processing. If you need a lightweight, developer-friendly solution, headless CMS options (e.g., Strapi or Contentful) can integrate seamlessly with custom front-ends. Consider factors such as user-friendliness for your team, ongoing maintenance costs, security updates, and scalability. A well-informed CMS choice will save time, reduce costs, and support your Sydney business as it evolves.
What SEO considerations should be built into my Sydney website design?
Integrating SEO during the design phase sets the foundation for higher search rankings and increased traffic. Key considerations include clean, semantic HTML markup; fast loading times through image optimisation and caching; and a logical URL structure with relevant keywords (e.g., yourservice.com.au/sydney-web-design). Ensure each page has unique, descriptive title tags and meta descriptions that target local search terms like “Website Design Sydney.” Implementing schema markup—such as LocalBusiness and WebPage—helps search engines understand your content and display rich snippets. A mobile-first design and secure HTTPS protocol also factor into SEO performance. By addressing these elements upfront, your Sydney website will be primed to attract organic visitors and convert them into customers.
Can I update my website content myself after it’s launched?
Yes, you can update most websites yourself if they’re built on a user-friendly CMS. Platforms like WordPress feature intuitive WYSIWYG editors, allowing you to add or edit pages, blog posts, images, and videos without coding knowledge. Before launch, your designer should provide training on using dashboards, installing plugins, and performing routine updates. For sites built on proprietary or headless CMS solutions, content-edit workflows may vary slightly but still offer user access controls and approval processes. If you prefer a fully hands-off approach, ongoing maintenance packages are available—where your web partner handles updates, backups, and security patches. Empowering your Sydney team to manage content ensures timely promotions, news updates, and SEO optimisations.
How is website security handled for Sydney businesses?
Website security is paramount—especially with increasing cyber threats. Key measures include installing an SSL certificate to encrypt data between your site and visitors, ensuring every page loads over HTTPS. Regular software updates—for CMS core, themes, and plugins—patch vulnerabilities that hackers exploit. Robust password policies and two-factor authentication prevent unauthorised access to your dashboard. Server-level firewalls, malware scanning, and intrusion detection systems add additional layers of defence. For e-commerce sites, complying with PCI DSS standards safeguards payment data, while routine backups ensure you can quickly restore your site in case of an incident. A reputable Sydney web design agency will implement these best practices to protect both your business and your customers.
Do Sydney web designers offer post-launch support and maintenance?
Most professional Sydney web design agencies include post-launch support and maintenance packages. These services can cover security monitoring, software updates, daily or weekly backups, and uptime monitoring to ensure your site remains live 24/7. You may also receive a set number of content edits or design tweaks per month. Emergency support for critical issues—such as site outages or security breaches—often comes with premium maintenance plans. Before committing, clarify response times, the scope of included services, and additional hourly rates for tasks beyond the package. Having reliable post-launch support gives Sydney businesses peace of mind, knowing their site stays secure, fast, and up to date.
How do I measure the success of my new Sydney website?
easuring your website’s success involves tracking key performance indicators (KPIs) aligned with your business goals. Google Analytics provides insights into traffic volume, user behaviour, session duration, and bounce rate. For local Sydney businesses, monitor organic search rankings for targeted keywords like “Web Design Sydney” and “Local SEO Sydney.” Conversion metrics—such as form submissions, newsletter sign-ups, or e-commerce transactions—reveal how effectively your site turns visitors into leads or customers. Heatmap tools (e.g., Hotjar) show where users click and scroll, highlighting areas for UX improvements. Regular reporting—monthly or quarterly—allows you to identify trends, refine your digital strategy, and demonstrate ROI to stakeholders. By focusing on these metrics, you’ll continually optimise your website’s performance.