How to Track UTM and Calls from Dublin Profiles

How to Track UTM and Calls from Dublin Profiles

What This Guide Covers and Why It Matters in Dublin

Subheadings: - Objective: Clarify how to track UTM and calls from Dublin-based Google Business Profiles (GBPs) to attribute revenue and leads, and to improve Local Pack visibility for local and ecommerce clients. - Outcomes: Clean attribution for website visits, posts, products, and appointments; call tracking that preserves NAP consistency; dashboards that separate Local vs broader Organic; action plan to optimize categories, services, photos, posts, Q&A, and reviews. - Dublin Context: Prioritize 01 local numbers, accurate Eircode, neighborhood nuances (Dublin 1–24), and proximity signals; adapt to Irish market features and regulations.

Objective

Set up reliable UTM and call tracking for Dublin-based Google Business Profiles (GBPs) so you can attribute revenue and leads from website taps, posts, products, and appointment actions, and feed those insights into ongoing optimization that lifts Local Pack visibility for both local and ecommerce clients.

Outcomes

  • Clean attribution: tag every GBP link (Website, Appointment, Products, Posts) with a consistent scheme, e.g., utm_source=google, utm_medium=organic, utm_campaign=gbp_dublin, utm_content=post|product|appointment.
  • Call tracking that preserves NAP: use a tracking number with a Dublin 01 area code as the primary on GBP and list the canonical 01 number as an additional number; enable dynamic number insertion on-site triggered by the UTM so GBP clicks see the tracking number while citations keep the canonical number; reflect the canonical number in schema.
  • Dashboards that separate Local vs broader Organic: in GA4/Looker Studio, segment sessions with utm_campaign=gbp_dublin to isolate Local traffic; blend with Business Profile Performance (calls, direction requests, website clicks) and call-tracking logs to report leads, revenue, and call outcomes.
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  • Action plan: refine primary/secondary categories, complete services with price ranges, publish high-quality photos, post weekly with offers/events, seed and answer Q&A, and run a steady review program with owner responses that reference Dublin locations and services.

Dublin Context

  • Prioritize 01 local numbers for trust and proximity; avoid non-geographic numbers on GBP.
  • Include precise Eircode and verify the pin; reflect districts (Dublin 1-24) and neighbourhood terms in services, posts, and review responses where natural.
  • Service-area businesses: set realistic coverage; storefronts: emphasize proximity signals with accurate hours, photos, and frequent updates.
  • Comply with Irish regulations: obtain consent for call recording and store data per GDPR.

GBP Foundations for Dublin: Access, NAP, Categories, Services

Subheadings: - Access & Ownership: Verify ownership; share manager access using role-based permissions; lock down recovery options and 2FA. - NAP Consistency: Use consistent business name, 01 phone, and Eircode-rich address; for service-area businesses hide the address as appropriate; keep citations aligned. - Primary & Secondary Categories: Choose a revenue-driving primary category; add relevant secondaries matching real services; benchmark against top Dublin competitors. - Services & Attributes: List services with concise, keyword-relevant descriptors; enable attributes like delivery, in-store pickup, accessibility where appropriate. - Links: Populate Website and Appointment URLs (these will carry UTMs later); ensure URLs resolve with 200 status and preserve query parameters.

Access & Ownership

Claim and verify the profile with a dedicated brand email (not a personal account). Grant Manager access using role-based permissions, keeping Ownership limited to the business principal or agency lead. Lock down recovery options, enable 2FA on all accounts, and audit users quarterly to remove ex-staff or vendors.

NAP Consistency

Use a single, consistent business name, a Dublin 01 phone number, and an address that includes your Eircode. Service-area businesses should hide the street address and define the service area accurately. Keep citations aligned across major directories and maps. If you use call tracking, set the tracking number as the primary and your main line as the additional number in GBP to preserve NAP consistency while capturing calls.

Primary & Secondary Categories

Choose a revenue-driving primary category that matches your core offer (e.g., "Plumber," "Coffee shop"). Add relevant secondary categories that reflect real services. Benchmark category choices against top Dublin competitors showing in the Local Pack for your target queries, and avoid irrelevant category stuffing.

Services & Attributes

List services with concise, keyword-relevant descriptors that mirror how Dublin customers search. Enable applicable attributes such as delivery, in-store pickup, wheelchair accessibility, or online appointments-these boost visibility and conversion cues for local and ecommerce buyers.

Links

Populate both Website and Appointment URLs. Ensure they return 200 status, use HTTPS, and preserve query parameters. Avoid redirects that strip UTMs; confirm your CMS/booking platform retains parameters end-to-end. These links will carry UTM tags later to attribute Local Pack traffic and conversions accurately in analytics.

UTM Strategy: Conventions That Distinguish Local From Organic

Subheadings: - Goals: Separate GBP-driven traffic from broader google/organic; distinguish Maps vs Search, Posts vs Products, and per-location profiles. - Parameters: Recommended defaults for GA4 channel grouping: utm_source=google; choose either utm_medium=organic (uses default channel) or utm_medium=local (requires custom channel grouping); use utm_campaign to denote city and profile (e.g., gbp-dublin-centre). - Granularity: Use utm_content for surface (maps|search|post|product|appointment|menu|order|services) and utm_term for CTA or promotion (e.g., call_cta, summer-sale). - Consistency: Enforce lowercase; hyphenate words; avoid spaces; standardize naming in a documented taxonomy shared with agencies/teams. - UTM_ID: Optionally include utm_id for stable campaign IDs that power consistent reporting and reduce naming variance. - SEO Safety: UTMs are safe for indexing; avoid using them in internal linking; ensure canonical tags prevent index bloat on parameterized pages.

To measure how your Dublin Google Business Profiles drive traffic and enquiries, use a consistent UTM and call-tracking framework that cleanly separates local actions from broader organic Google traffic.

Goals

  • Isolate GBP-driven visits from general google/organic.
  • Differentiate Maps vs Search, Posts vs Products, and each Dublin location.

Parameters

  • utm_source=google
  • utm_medium=organic (uses GA4 default channel) or local (create a custom channel grouping for "Local")
  • utm_campaign=gbp-dublin-centre (city + profile)

Granularity

  • utm_content=maps|search|post|product|appointment|menu|order|services
  • utm_term=cta or promo, e.g., call_cta, book-now, summer-sale

Consistency

  • Enforce lowercase; hyphenate words; avoid spaces.
  • Document a taxonomy and share it with agencies/teams to keep naming uniform across all Dublin profiles.

UTM_ID

  • Optionally add utm_id as a stable campaign ID to power consistent reporting and reduce naming variance.

SEO safety

  • UTMs are safe for indexing, but don't use UTM links for internal navigation.
  • Ensure canonical tags point to the clean URL to prevent parameter index bloat.

Call tracking from Dublin profiles

  • Enable Google forwarding numbers in GBP to log calls in Profile performance.
  • For fuller attribution, use a call tracking number as the primary GBP number and your store number as secondary; keep a local +353 number for trust/NAP consistency.
  • Use dynamic number insertion on your site; fire phone_click events to GA4 with UTM dimensions so calls from Maps/Search CTAs tie back to the correct profile and campaign.

Key Metrics to Evaluate Dublin Profile Post Performance

Implement UTMs Across All GBP Touchpoints

Subheadings: - Website Link: Example pattern: https://www.example.ie/?utm_source=google&utm_medium=local&utm_campaign=gbp-dublin-city&utm_content=profile - Appointment Link: Point to booking flow with UTMs reflecting appointment intent (…&utm_content=appointment); - Menu/Order/Reservations: For eligible verticals, tag each deep link (…&utm_content=menu|order|reserve) and coordinate with vendors so UTMs are preserved through redirects. - Posts (Updates/Offers/Events): Add UTMs to the CTA link for each post; encode post type and theme (…&utm_content=post-offer-jan); - Products: Tag each Product URL (…&utm_content=product) to attribute product detail views originating from GBP. - Products vs Merchant Center: If using Local Product inventory, ensure landing pages accept UTMs; avoid stripping parameters via redirects or security layers. - Multi-Location: Each Dublin profile gets a distinct utm_campaign (e.g., gbp-dublin-2, gbp-dublin-4) or utm_id; maintain a master mapping spreadsheet.

To attribute Local Pack traffic and calls from Dublin Google Business Profiles, tag every touchpoint and protect UTMs end-to-end-for ecommerce and local service businesses alike.

Website Link

Use a clean, consistent pattern such as https://www.example.ie/?utm_source=google&utm_medium=local&utm_campaign=gbp-dublin-city&utm_content=profile. Ensure redirects, canonical tags, and CDNs do not drop parameters.

Appointment Link

Point straight to the booking flow with intent signaled (...&utm_content=appointment). Optionally include service in utm_term. Confirm the vendor carries UTMs through to the confirmation page for GA4 tracking.

Menu/Order/Reservations

For eligible verticals, tag each deep link (...&utm_content=menu|order|reserve) and coordinate with POS/delivery/reservation partners so UTMs persist through redirects and app handoffs. Test with real clicks.

Posts (Updates/Offers/Events)

Add UTMs to every post CTA; encode post type and theme (...&utm_content=post-offer-jan). Shorten links if needed, but preserve query strings.

Products

Tag each Product URL (...&utm_content=product) to attribute product-detail views originating from GBP. Use location-specific utm_campaign for Dublin segmentation.

Products vs Merchant Center

If using Local Product inventory, ensure landing pages accept UTMs and that security/CDN layers don't strip parameters. Whitelist query strings and disable cache normalization that removes UTMs.

Multi-Location

Give each Dublin profile a distinct utm_campaign (e.g., gbp-dublin-2, gbp-dublin-4) or a unique utm_id. Maintain a master mapping spreadsheet for reporting and QA.

Calls: enable Call History in GBP, use a Dublin call-tracking number as the primary with your main line as Additional, and deploy dynamic number insertion on-site keyed to utm_source=google and utm_medium=local to attribute website-originating calls back to the profile.

GA4 and Reporting: How to Read and Segment GBP Traffic

Subheadings: - Default Channel Choice: If you use utm_medium=organic, GBP will roll into Organic Search; create a GA4 custom dimension (session_source/medium) and comparative reports to isolate campaigns where utm_campaign contains gbp-; alternatively, use utm_medium=local and build a custom channel grouping called Organic Local. - Key Events: Track generate_lead, purchase, book_appointment, add_to_cart, and click_call (site). Map UTM parameters to custom dimensions for surface analysis. - Maps vs Search: Use utm_content=maps or search where you can control the link (posts, products, website link). While Google doesn’t pass surface automatically, your consistent tagging will approximate it. - Looker Studio Dashboard: Blend GA4 session and event data with GBP Performance exports (calls, views, directions) and call-tracking platform logs; visualize by location, surface, and campaign. - Quality Checks: Validate parameter capture in Realtime; confirm channel grouping behavior; ensure server-side redirects keep query parameters; document rules.

Default Channel Choice

Decide upfront how Dublin GBP traffic should appear in GA4. If you use utm_medium=organic, GBP sessions will roll into Organic Search; create a GA4 custom dimension (session_source/medium) and build comparative reports that isolate sessions where utm_campaign contains gbp-. Alternatively, tag links with utm_medium=local and create a custom channel grouping called Organic Local. Keep utm_source=google and a consistent campaign pattern such as gbp-dublin-city, gbp-ireland-sale, or gbp-locationname to compare across multiple profiles.

Key Events

Track the conversions that matter for local and ecommerce:

  • generate_lead
  • purchase
  • book_appointment
  • add_to_cart
  • click_call (site)

Map utm_source, utm_medium, utm_campaign, and utm_content to custom dimensions so you can surface performance by location and surface.

Maps vs Search

Where you control the link (posts, products, website button), set utm_content=maps or utm_content=search. Google doesn't pass this surface automatically, but consistent, citywide tagging across Dublin locations will approximate it well enough for decision-making.

Looker Studio Dashboard

Blend GA4 sessions/events with GBP Performance exports (calls, views, directions) and call-tracking platform logs. Visualize by location, surface (maps/search), and campaign to pinpoint which Dublin profiles, posts, and products drive calls, baskets, and bookings.

Quality Checks

  • Validate UTM capture in GA4 Realtime from GBP links and posts.
  • Confirm channel grouping behavior (Organic vs Organic Local) matches your rules.
  • Ensure server-side redirects and shorteners preserve query parameters.
  • Document UTM conventions, naming, and who updates Dublin profiles.

Call Tracking Architecture for Dublin Profiles

Subheadings: - Options Overview: Use GBP’s native call metrics for directional insight; where available, enable Call History. For full attribution, deploy third-party call tracking numbers (e.g., local 01 numbers) per profile. - NAP-Safe Setup: Set the tracking number as the Primary phone in GBP and the main business number as an Additional phone; this preserves user experience and helps Google reconcile citations. - Per-Profile Numbers: Assign a unique tracking number to each Dublin location/profile to avoid cross-contamination of data. - Local Presence: Prefer 01 numbers to signal local trust; avoid only 1800/1850 unless they complement a local primary. - GDPR & Compliance: If recording calls, provide consent notices; configure retention periods; include disclosures in IVR/agent scripts. - Metrics to Capture: First-time callers, repeat callers, call duration, call outcome tags (lead/sale/support), source/medium/campaign from dynamic insertion on the website, and direct GBP call attribution from the profile number.

Options Overview

Start with Google Business Profile (GBP) call metrics for directional insight, and enable Call History where available in Ireland. For full attribution and reporting consistency, deploy third-party call tracking per profile using local Dublin (01) tracking numbers. Pair this with UTM-tagged GBP links to your site so web sessions and phone calls are tied back to the same campaign.

NAP-Safe Setup

In each GBP, set the tracking number as the Primary phone and your main business line as an Additional phone. This preserves user experience, keeps citations reconcilable, and ensures Google can associate your entity across the web while still attributing calls to the tracking line.

Per-Profile Numbers

Assign a unique tracking number to every Dublin location/profile. This prevents cross-contamination between stores or service areas and lets you compare Local Pack performance by neighbourhood with confidence.

Local Presence

Prefer 01 numbers to signal local trust and improve answer rates. Avoid using only 1800/1850 lines; if you must use them, present a local 01 as the primary and the national number as secondary.

GDPR & Compliance

If recording, present consent notices, configure retention periods, and include disclosures in IVR/agent scripts. Execute a DPA with your call-tracking vendor and restrict access/exports to least-necessary personnel.

Metrics to Capture

  • First-time vs. repeat callers
  • Call duration and abandonment
  • Call outcome tags: lead, sale, support, missed
  • Direct GBP call attribution from the profile number
  • Website calls via dynamic number insertion tied to UTM source/medium/campaign (e.g., source=google, medium=organic, campaign=gbp_dublin_store)

For local service and ecommerce alike, this setup links profile visibility to revenue actions, guiding budget and content decisions for Dublin searches.

Tracking Call Clicks and Phone Leads On-Site

Subheadings: - Dynamic Number Insertion (DNI): Swap the website number to match the visitor’s UTM/campaign, attributing calls from GBP-driven sessions to the correct source. - GA4 Events: Track click_call events on tel: links with parameters like link_text, page_location, and gbp_surface (derived from utm_content); mark as key events where call volume is a primary KPI. - Cross-Device: Recognize that some users copy numbers; supplement with call-tracking logs rather than relying only on click events. - Offline Conversions: If ecommerce or store pickups are influenced by calls, tag call outcomes and import them to your CRM; feed qualified conversions back to ad platforms when applicable. - Quality Control: Periodically test tel: links on iOS/Android; verify that privacy/cookie banners don’t block event dispatch; ensure numbers in images aren’t the only visible contact points.

Dynamic Number Insertion (DNI)

Use a Dublin-local tracking pool to swap the website number based on UTM parameters from your Google Business Profile (GBP). When utm_source=google and utm_campaign=gbp, display the matching tracking number so calls from GBP-driven sessions attribute correctly. Keep the primary 01 number static on GBP for NAP consistency, and reflect that default number in schema. Persist the swapped number for 30-60 minutes (session scope) so multi-page visits keep attribution. For multi-location Dublin retailers, map numbers by location/Eircode.

GA4 Events

Track click_call events on all tel: links. Send parameters such as link_text (the displayed number), page_location (full URL), and gbp_surface derived from utm_content (e.g., profile, maps, posts, call_button). Mark click_call as a key event when phone volume is a core KPI. Implement via GTM to avoid hard-coding.

Cross-Device

Not every caller taps-many copy the number and dial later. Supplement click events with call-tracking logs that include caller ID, start time, duration, and landing page with UTM. Use DNI session data to stitch calls to sessions where possible, acknowledging iOS "copy and dial" gaps.

Offline Conversions

Have staff disposition outcomes (sale, booking, pickup, qualified lead) in your call platform or CRM. Pass revenue/order IDs where applicable and send qualified conversions back to Google Ads (offline conversions or Enhanced Conversions for leads) and Meta, preserving original UTM parameters for Dublin campaigns.

Quality Control

Regularly test tel:+353... links on iOS and Android. Ensure consent mode/cookie banners don't block event dispatch before consent. Avoid numbers embedded only in images; provide clickable text. Spot-check that GBP website/call buttons carry the correct UTM tags and that the displayed site number matches the intended Dublin location.

Content That Converts: Categories, Services, Photos, Posts, Q&A, Reviews

Subheadings: - Categories & Services: Reflect top revenue services; keep descriptions action-oriented; align with search demand in Dublin (e.g., emergency, same-day, click & collect). - Photos & Visual Trust: Upload geo-relevant, high-quality photos; include storefront, team, interiors, and product shots; update seasonally. - Posts Strategy: Use Offers for promotions; Updates for educational content; Events for time-bound happenings; include UTM-tagged CTAs tied to specific landing pages. - Q&A: Seed FAQs with genuine questions and authoritative answers; monitor and respond quickly; avoid duplicate content; add links with UTMs to relevant pages when appropriate. - Reviews: Request reviews via short links; reference specific services and neighborhoods; respond professionally and quickly; track impact by correlating review velocity/ratings with local visibility and conversions. - Ecommerce Angle: Use Products in GBP to surface bestsellers; tag links with UTMs; ensure availability and price match the site to prevent drop-offs.

Categories & Services

Select a primary category aligned to your highest-margin work, then add only relevant secondary categories that unlock features (Products, Bookings). Build service items around real Dublin search demand: emergency, same-day, after-hours, and click & collect. Keep descriptions action-oriented (book, call, order) and reference service areas (e.g., "24/7 locksmith in Rathmines"). Use your call tracking number on the profile (set your main local number as Additional) to attribute calls by category/service.

Photos & Visual Trust

Upload high-quality storefront, team, interiors, and product shots that clearly show Dublin context (street signage, landmarks). Refresh seasonally and after notable jobs or product drops. Consistent new photos boost engagement signals that support Local Pack visibility.

Posts Strategy

Publish Offers for promotions, Updates for how-tos and buyer guides, and Events for launches or pop-ups. Point each CTA to a matching landing page with UTMs (e.g., utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=offer). Vary utm_content by post type to compare performance. If "Call now" appears, track calls via your GBP call history and call tracking platform.

Q&A

Seed genuine FAQs (pricing, areas served, turnaround) and answer authoritatively within 24 hours. Avoid duplicate content; write for humans. When helpful, link to deeper resources with UTMs to capture Q&A-assisted sessions and conversions.

Reviews

Request reviews via a short link and prompt customers to mention the service and neighbourhood (e.g., Swords heat pump install). Respond professionally within 24 hours. Correlate review velocity and average rating with impressions, calls, and website conversions in GBP Insights, GSC, and call logs.

Ecommerce Angle

Use Products to highlight bestsellers with price and availability that match your site; add "click & collect Dublin." Tag product URLs with UTMs and compare against Post UTMs. Enable GBP call history, use a tracking number as Primary (main local as Additional), and forward it-this preserves NAP while attributing calls. Report competitor name-stuffing and category spam to protect your visibility.

Spam-Fighting and Profile Integrity in Dublin

Subheadings: - Common Abuse: Name stuffing, fake locations, keyword-rich descriptors, and hijacked categories. - Monitoring: Weekly audits of competitor SERPs and Maps; track sudden ranking dips, category changes, and user-suggested edits in your GBP dashboard. - Action Steps: Use Suggest an edit for minor fixes; document violations with screenshots and submit the Business Redressal Complaint Form for egregious cases; maintain evidence logs. - Duplicate/Move/Close: Merge or remove duplicates; handle relocations with address updates and hours; preserve reviews where possible by following Google’s guidelines. - Resilience: Keep business hours accurate (especially holidays); maintain consistent posting cadence; update services and attributes as offerings change. - Risk Management: Backup profile media and copy; document all changes; enforce admin access hygiene to prevent accidental or malicious edits.

Common Abuse: Name stuffing, fake locations, keyword-rich descriptors, and hijacked categories.

In Dublin, common GBP spam includes name stuffing like "24/7 Locksmith Dublin", fake virtual offices in Georgian buildings, keyword-loaded descriptors, and hijacked categories to game relevance. Ecommerce brands sometimes list pickup points as storefronts, misleading Local Pack results.

Monitoring: Weekly audits of competitor SERPs and Maps; track sudden ranking dips, category changes, and user-suggested edits in your GBP dashboard.

Run weekly audits of Dublin SERPs and Maps. Log position changes for priority keywords and neighbourhood terms. Watch your GBP dashboard for user-suggested edits and category flips. Correlate sudden ranking dips with UTM-tagged traffic and call log anomalies to spot competitor spam.

Action Steps: Use Suggest an edit for minor fixes; document violations with screenshots and submit the Business Redressal Complaint Form for egregious cases; maintain evidence logs.

For minor issues, use Suggest an edit with concise evidence. For egregious violations, capture date-stamped screenshots, map URLs, and CID IDs, then file Google's Business Redressal Complaint Form. Keep an evidence log so repeat offenders can be escalated efficiently.

Duplicate/Move/Close: Merge or remove duplicates; handle relocations with address updates and hours; preserve reviews where possible by following Google's guidelines.

Merge or remove duplicates via Support or "Own this business?" claims. When relocating, update address, service area, hours, and map pin; publish an update. Follow Google guidance to preserve reviews where eligible, and mark closures properly to protect Local Pack trust.

Resilience: Keep business hours accurate (especially holidays); maintain consistent posting cadence; update services and attributes as offerings change.

Keep hours accurate, including Irish bank holidays and seasonal trading. Maintain a steady posting cadence, refresh photos, and update services/attributes as offerings change. Use UTM parameters across website/menu/appointment links, and add a call tracking number as a secondary line to preserve NAP.

Risk Management: Backup profile media and copy; document all changes; enforce admin access hygiene to prevent accidental or malicious edits.

Back up photos, videos, Q&A, and post copy. Maintain a change log (who, what, when) for categories, services, and hours. Enforce role-based access, 2FA, and owner continuity; audit agency access quarterly to reduce accidental or malicious edits.

KPIs, Cadence, and Workflow for Local and Ecommerce Clients

Subheadings: - Core KPIs: Calls (qualified), website visits from GBP by surface, appointment bookings, direction requests, purchases, assisted revenue, review velocity/ratings, and Local Pack share of voice. - Cadence: Daily alerts for critical issues; weekly reviews of calls/posts; monthly performance review with GA4 + Looker Studio; quarterly category and services audit. - Dashboard Spec: Location selector; traffic by surface (maps/search/posts/products); call outcomes; revenue attribution; review trends; spam incidents and resolutions. - Targets & Benchmarks: Set baselines per location; compare to Dublin postcode peers; track lift after category/service/photo/post updates. - Collaboration: Align sales/support to tag call outcomes; sync with ecommerce to ensure GBP-linked landing pages remain fast, in-stock, and conversion-optimized. - Continuous Improvement: Test UTM naming variants, post formats, and CTAs; refresh hero photos; A/B post offers; iterate based on conversion and call quality insights.

For Dublin retailers and service brands, rigorous UTM and call tracking inside Google Business Profile (GBP) turns profile activity into measurable revenue. Build a repeatable workflow that captures every surface-Search, Maps, Posts, Products-and converts insights into action.

Core KPIs

  • Qualified calls (connected, sales-led, not spam)
  • Website visits from GBP by surface (search/maps/posts/products)
  • Appointment bookings and direction requests
  • Purchases and assisted revenue from GBP UTMs
  • Review velocity and average rating
  • Local Pack share of voice for priority keywords in Dublin

Cadence

  • Daily: Alerts for listing suspensions, NAP edits, spam attacks, broken links
  • Weekly: Review call recordings/outcomes and GBP posts performance
  • Monthly: GA4 + Looker Studio performance review with UTM cohorting
  • Quarterly: Category and services audit; photo and Q&A refresh

Dashboard Spec

  • Location selector (multi-location Dublin rollup)
  • Traffic by surface and UTM campaign/medium/content
  • Call outcomes (sale, enquiry, spam, missed) and revenue attribution
  • Review trends and response SLAs
  • Spam incidents and resolutions

Targets & Benchmarks

  • Set baselines per location; compare to Dublin postcode peers
  • Track lift after category/service/photo/post updates

Collaboration

  • Align sales/support to tag call outcomes via CRM or call tracking
  • Sync with ecommerce so GBP landing pages stay fast, in-stock, and conversion-optimised

Continuous Improvement

  • Test UTM naming variants, post formats, and CTAs
  • Refresh hero photos; A/B post offers by district
  • Iterate based on conversion and call quality insights

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